More profit per ad dollar invested Largest audience in the bird hunting world

1. The National Shooting Sports Foundation presents … A better way to advertise your lodge More profit per ad dollar invested Largest audience in the bird hunting world Undivided attention of viewers – no competitors’ advertising Exciting, dynamic ad vehicle: motion, sound, music, FUN Lowest CPM Multi-media options Award-winning production Seven TV networks, up to 13 broadcasts per week The go-to ad vehicle if you are serious about wingshooters and dog owners

2. For more information: 541-382-1726; Watch a show here. • No matter how you cut it, more of your best prospects watch Wingshooting USA than read all the bird hunting magazines combined. • Male 94% • Age 25-54: 84% • 64% hunt outside their home state • 57% will travel 150 miles or more for quality hunting • 95% will hunt as much or more than they did last year • 65% don’t read any bird hunting/gun dog magazines • *Sources: National Shooting Sports Foundation & Linden Media surveys of Wingshooting USA viewers 2014, Nielsen and Rentrak ratings, 2014, Southwick & Assoc. "Hunter Survey” 2013 • What is important when buying advertising? Frequency of message (daily vs. monthly), reach (number of viewers/readers), cost per thousand (“apples to apples” comparison of the real rate to reach the same number of prospects) and creativity of your message (important to maintaining the attention of your target and for ad message retention). The combination of these factors is what moves prospects to action. • Maybe that’s why these savvy marketers are on board for the sixth year in a row: National Shooting Sports Foundation, Cabela’s, Filson, South Dakota Tourism, Ugly Dog Hunting Co. Kent Cartridge, Happy Jack, Fiocchi, Kansas Dept. of Wildlife, Parks & Tourism, and PawPrint Genetics, among others.

3. “But we’ve always done it this way …” • TV delivers more profit than any other advertising investment, both in absolute terms (return minus investment) and proportionately to spend (return divided by investment).  TV gave an average profit return of $1.79 for every $1 invested* … • Reaching a larger audience is most effective • Tight audience targeting (such as “enthusiast” magazines) does not help long-term success. • Campaigns which reach a mass audience of existing and new customers are more efficient. • Brands which target the whole market achieve three times as many large business effects as those that focus on existing customers (increased profit, sales, or market share, and a reduction in price sensitivity). • Attempting to build deep, loyal relationships with existing customers is less effective than investing in advertising that reaches as wide an audience as possible. • Ad campaigns which target new customers report 60% more large sales effects in the first six months alone. • TV is the most talked about medium online or offline • All TV ads create response • TV is THE emotional medium and emotional campaigns are more effective • TV makes brands famous • *Ebiquity independent review of Thinkbox Payback studies2011, updated 2014

4. Why settle? “This guy takes care of his sponsors and communicates with them better than anyone I have worked with,” Mark Thomas, managing director of marketing, National Shooting Sports Foundation. Wingshooting USA broadcasts up to 13 times per week …on seven television networks, seen by over a half million viewers per week year-round. • Discovery’s Destination America: Dish Network & DirecTV plus cable systems nationwide • Pursuit Channel: Cable, Dish Network & DirecTV; plus Roku and other set-top devices • HUNT Channel: Dish Network, and all Roku-like devices • Other networks:Texas Channel (Time Warner Cable),AMG-TV,TUFF TV and TheWalkTV … over 300 over-the-air, satellite and cable affiliates including all of the top 50 DMAs • Total available HH/subscribers per week: 262 million. We get results: • Every participating lodge in our test-market saw Google rankings jump • 1 million newcomers were taken hunting by viewers last year • Conservation group saw 80% membership increase • Softgoods company's sales up 30% • One up-and-coming company's brand awareness rose from #15 to #4 among viewers • Even Cabela’s saw increased market share among our viewers! • Specialty online/catalog retailer's Google ranking from zero results in 10 pages, to #1 • Title sponsor NSSF's goal: get wingshooters to take a newcomer ... participation up 30% • 95% of sponsors saw brand-awareness gains Official TV series of the National Shooting Sports Foundation

5. You deserve better… All sponsorships are customized to meet your specific needs for measurability, response, frequency, budget and reach. Some of our available tactics include: • :10, :15, :30, :60 commercial spots • In-show billboards • In-show sponsored features • Shared commercial spots • Contests, sweepstakes, promotions, public service initiatives • Title co-sponsorship (shared with NSSF) • Product/brand integration in program • Partnerships with non-profit groups extend into print and online/social media • “Upland Checklist” in-show gear listing • E-blasts to 20K “Upland Nation” audience • Grassroots: public appearances, sports shows, product endorsements • Online: FaceBook, Twitter, blogs, websites, YouTube, video and written content for your site • NSSF support: “Pull the Trigger” videos, publicity, “SHOT Business” magazine publicity, website content The company YOU keep: All the branding in the world does you no good if it is showcased in the wrong environment. As critical as your product’s quality is the broadcast environment … building (or eroding) your credibility. Every series Scott Linden has created has won a “Telly” award in its debut season, five total in four years. We are also the go-to provider of footage for producers of major motion pictures and television series including “Castle,” “Parks and Recreation” and Ben Stiller’s recent film, 30 Minutes or less. A national survey cites Wingshooting USA as the most-watched and “favorite” upland show, and Scott Linden as “favorite upland host.”