Starbucks(The World Largest Coffeehouse ) Instructor : Norma Barreto Present By : Jose Cuevas Lucy Lin Maria Juarez “We’re not in the coffee business serving people. We’re in the people business serving coffee." ~ Howard Behar ~
History • Coffee, Tea, and Spices Store • Named in honor of the first mate in Herman Melville’s Moby Dick. • Early on roasted and sold coffee beans • 1980s began selling coffee by the cup Founded in Pike Place Market, in Seattle, WA (1971)
General Information • Headquarter : Seattle, Washington • 16,120 Stores in 49 Countries (Including United States ≑ 11,000, Canada ≑ 1,000 & more than 800 in Japan) • Employees : 176,000 (2008) • Revenue ≈ US$10.383 Billions. • Net income: 676.64 Million • Total assets: 5.343 Billion
Howard Schultz • Kitchen appliance salesman • Hired by Starbucks in 1982 • Trip to Milan in 1983 • Left the company in 1985 • Bought the company in 1987 “Starbucks represents something beyond a cup of coffee.” -Howard Schultz
Mission Statement • Old Mission : (1990) • Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. • New Mission: • To inspire and nurture the human spirit— one person, one cup, and one neighborhood at a time.
Strategy • To Make Starbucks a Great Place to Work. • Emphatic about the Importance of Pleasing Customers. • Keystone Value – “to build a company with soul”
Products and Services • Our business is multi-faceted • Retail – the Starbucks you know • Manufacturing – 4 roasting plants around the world • Consumer Products • Grocery • Ice Cream • Ready-to-Drink • Liqueurs • Entertainment • Music • Film
Starbucks Ventures EthosTM Water Starbucks DuettoTM Visa Starbucks Frappuccino® Starbucks ice cream
Expansion • In 1987, Waterfront Station in Vancouver, British Columbia, and Chicago, Illinois • The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. • In April 2003, purchase of Seattle's Best Coffee and Torrefazione Italia from AFC Enterprises - Starbucks-operated locations worldwide to more than 6,400. • On September 14, 2006, Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks.
Environmental Impact Recycling: • Recycled content in food packaging for Starbucks coffee cups. Ethos Water: • Promoting “Helping children to get clean water” Product Red: • Enabling the supply of AIDS medicine for 3,800 people for a year.
Conclusion From whole coffee beans and equipment to tasty coffee blends and strategic relationships with different companies; Starbucks have changed the way people drink coffee.