Marketing Automation and Customer Journey Mapping

1. Marketing Automation and Customer Journey Mapping: A Winning Combination Omnichannel communication involves delivering customer support across varied channels, including social media, messenger apps, or live chat. This process is often backed by customer journey mapping. In terms of marketing, customer journey mapping helps marketers to target a prospect across multiple touchpoints. For instance, a prospect browsing a product on a website can be retargeted with a social media ad later on. Basically, customer journey mapping would help your customer service team to gain optimal results from the marketing automation process by allowing it to gain a better understanding of the customer experience and ultimately improve its ability to resolve issues. Customer journey mapping is today used by discerning businesses to create personalized experiences across all touchpoints – for every lead, across all channels. Mapping the customer journey has a number of benefits, including:

2. •Helps brands to optimize the customer onboarding process •Help marketers to understand the differences in buyer personas as they move from prospect to conversion through the buying funnel •Help create a logical order to the buyer journey However, on the whole, the biggest benefit of customer journey mapping would to just understand the customers better. The better marketers can understand the customer expectations, the more can they tailor the customer experience as per their needs. However, mapping out several different customer journeys across varied different buyer personas can be quite time-consuming. And once the marketers have mapped them out, they still need a way to offer a personalized omnichannel customer experience based on the map. Fortunately, today there are Marketing Automation Software available that can help streamline this entire process. Marketing automation implies to the process where software automatically sends campaigns to the customers and prospects based on certain pre-defined triggers. As opposed to newsletters and one-off campaigns that marketers may create and send to a whole list of people in one go, customer journeys are set up once in case of marketing automation, and then sent out each time a subscriber meets the pre-defined trigger. Best Marketing Automation Tools in India have been designed to help marketers turn their sales funnel into a journey the customer would truly enjoy. A well-designed customer journey makes it fairly simple to transition the customer from one stage of the funnel to the next.