marketing automation n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Marketing Automation PowerPoint Presentation
Download Presentation
Marketing Automation

Loading in 2 Seconds...

play fullscreen
1 / 23

Marketing Automation - PowerPoint PPT Presentation


  • 423 Views
  • Uploaded on

Marketing Automation. A Practical Approach - Chandresh J. Shah. Marketing. What is Marketing? Product Marketing Marketing Execution. Marketing Execution. Strategy Plan. Marketing Automation. A Process NOT a Software. Goal - Sales. Marketing Responsibilities – Execution

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Marketing Automation' - earl


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
marketing automation

Marketing Automation

A Practical Approach

- Chandresh J. Shah

marketing
Marketing
  • What is Marketing?
    • Product Marketing
    • Marketing Execution
marketing automation1
Marketing Automation
  • A Process
  • NOT a Software
goal sales
Goal - Sales
  • Marketing Responsibilities – Execution
    • Lead Generation
    • Engagement
    • Conversion
    • Customer Engagement
    • Satisfaction – Word-of-Mouth

Foundation - Content

lead generation conversion points
Lead Generation – Conversion Points
  • Opt-Ins
  • Entry click-in – SEO / SEM / PPC
  • Call – in
  • Engagement
  • Lead Aggregators, Paid leads

Small Steps

    • Visits
      • Browse
      • Sign-up for ‘stuff’
      • Abandonment
conversion logic
Conversion Logic
  • Best Practices
  • A/B and Multivariate testing – colors, columns, white space, buttons
  • Red vs. Green buttons – vary according to industry, company, site
  • No Consideration for User Content
user content
User Content
  • Everything about your Potential Clients
    • Who are they?
    • Where they came from?
    • Where are they now?
    • What do they know?
    • Reason for browsing
    • Are they home? Clinic? Using desktop? Tablet?
    • Are they trying to solve a problem? Changing EMR? MU Incentive is the motive?
  • How knowledgeable are they?
  • Search Engine or campaigns or other media
  • How close are they to being ready to buy?
funnel design
Funnel Design
  • Not just for Sales – Marketing AND Sales Process
  • Series of steps that lead visitors through website and other marketing and sales tactics towards ultimate conversion point.
  • Can and should have several funnels depending on your business model
    • Micro conversions
    • Bottom line conversions
3 reasons for marketing automation
3 Reasons for Marketing Automation
  • You Don’t want to miss out on your leads
    • 79% of Marketing leads are not pursued (salesforce)
  • You want to engage with HOT prospects quickly
    • 78% of sales goes to vendor that responds first (salesforce)
  • Be on Top of mind for your prospects
    • Nurtured leads deliver 47% higher average order values than non-nurtured leads (Aberdeen)
slide21

SEO, PPC, Offline, DM, Social

Webform Landing page  @ @ @

Website

CRM

Drip Campaign @ @ @ -

Score Leads

Lead

Qualified 1

Drip Campaign @ @ @

Groups

Qualified 2

  • Workflows
  • Activities
  • Sales alerts based on criteria

Demo

Event – online, offline

Negotiate

Marketing Automation

Simplifies Business Processes

Brings Efficiency

Ensures Growth

marketing automation vendors
Marketing Automation Vendors

Pardot

Marketo

Infusionsoft

Greenrope

Act-on

Eloqua

Hubspot

Callidus

Salesfusion