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T-Scope-Test

T-scope-test. Demonstation!. Søren Østerggard Packaging and Transport September 2003. T-Scope-Test. The product is presented together with other products from the same product group as it will be done in supermarkets The same pickture is presented in very short time.

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T-Scope-Test

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  1. T-scope-test Demonstation! Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  2. The product is presented together with other products from the same product group as it will be done in supermarkets • The same pickture is presented in very short time. • If the test person do not recognise the new product the same pickture is persented a little longer time. • Typical 1/8 sec. > 1/4 sec. > 1/2 sec. > 1 sec. > 2 sec. A T-scope-test is a presentation of a new packed product: Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  3. Fast view Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  4. Short view Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  5. Long view Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  6. This is the pickture Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  7. Attention effect • Consumer interest • Consumer desire and decision can be studied after the T-scope-test This is a tool for analysing: Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

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