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Position company to acquire desired business image

To acquire desired business image, venue attractiveness plays a key role. Elements like facility, accessibility, design/layout, personnel, and security contribute to attracting and retaining attendees. Responding to customer expectations, maintaining venue attractiveness, and improving the overall experience are crucial. Additionally, strategic signage placement can increase brand awareness, engage the audience, and boost revenue through promotions.

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Position company to acquire desired business image

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  1. Position company to acquire desired business image 4.05

  2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

  3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS • FACILITY • Accessibility • Trade area/drawing radius • Parking • Surrounding area • Design/layout • Amenities • PERSONNEL • SENSE OF SECURITY

  4. DESIGN/LAYOUT AMENITIES TRAFFIC PATTERNS Overcrowding of traffic will cause people to not attend Public Transportation Concessions Wi-Fi • Respond to customer expectations for ADEQUATE FACILITIES • Example: More female restrooms than male to alleviate long lines for female restrooms

  5. PERSONNEL SENSE OF SECURITY Venues have responsibility to provide fans with a SAFE ENVIRONMENT Venues have POLICIES FOR SECURITY If a facility is not secure, people will not attend to avoid dangerous situations MAINTAIN ATTRACTIVNESS of venue and BETTER the EXPERIENCE for attendees • Maintenance Staff • Parking Staff • Ushers • Ticket Sale Staff • Concession Staff

  6. EXPLAIN AND SELECT VENUE SIGNAGE 4.06

  7. PURPOSE of SIGNAGE • INCREASES BRAND AWARENESS • Ex: Logo signage on outfield stadium wall during televised game • Provide useful information to audience • Keep audience engaged • Increase revenue through PROMOTIONS • Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

  8. TYPES of SIGNAGE • Banners • Dasher Boards • Floor graphics • Sideline billboards • A-frames • ELECTRONIC MESSAGE BOARDS • Rotational courtside messages

  9. LOCATION of PROMOTIONAL SIGNAGE • Scoreboard • Sideline • RACECARS • Logos on the hood of a racecar maximizes logo exposure to TV and race audience • Equipment • Uniform/attire

  10. What promotional signage do you see?

  11. What promotional signage do you see?

  12. 4.06 Activity - “You Do” • Choose a company to advertise for • Select a venue/stadium of whose signage to use for the advertisement • It MUST have the same target market for both the company and the venue • Select what type of signage to use • Select the location of the signage • Create/Draw a visual graphic of what your signage will look like

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