position company to acquire desired business image
Download
Skip this Video
Download Presentation
Position company to acquire desired business image

Loading in 2 Seconds...

play fullscreen
1 / 11

Position company to acquire desired business image - PowerPoint PPT Presentation


  • 119 Views
  • Uploaded on

Position company to acquire desired business image. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS. FACILITY Accessibility T rade area/drawing radius (surrounding businesses) Parking S urrounding area.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Position company to acquire desired business image' - fausto


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2
VENUE ATTRACTIVENESS is NECESSARY to

ATTRACT and RETAIN ATTENDEES

elements contributing to venue attractiveness
ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS
  • FACILITY
    • Accessibility
    • Trade area/drawing radius (surrounding businesses)
    • Parking
    • Surrounding area
slide4
5. DESIGN/LAYOUT

6. AMENITIES

TRAFFIC PATTERNS

Overcrowding of traffic will cause people to not attend

Public Transportation

Concessions

Wi-Fi

  • Respond to customer expectations for ADEQUATE FACILITIES
    • Example: More female restrooms than male to alleviate long lines for female restrooms
slide5
PERSONNEL

SENSE OF SECURITY

Venues have a responsibility to provide fans with a SAFE ENVIRONMENT

Venues have POLICIES FOR SECURITY

If a facility is not secure, people will not attend to avoid dangerous situations

MAINTAIN ATTRACTIVENESS of venue and BETTER the EXPERIENCE for attendees

  • Maintenance Staff
  • Parking Staff
  • Ushers
  • Ticket Sale Staff
  • Concession Staff
purpose of signage
PURPOSE of SIGNAGE
  • INCREASES BRAND AWARENESS
    • Ex: Logo signage on outfield stadium wall during televised game
  • Provide useful information to audience
  • Keep audience engaged
  • Increase revenue through PROMOTIONS
    • Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE
types of signage
TYPES of SIGNAGE
  • Banners
  • Dasher Boards
  • Floor graphics
  • Sideline billboards
  • A-frames
  • ELECTRONIC MESSAGE BOARDS
  • Rotational courtside messages
location of promotional signage
LOCATION of PROMOTIONAL SIGNAGE
  • Scoreboard
  • Sideline
  • RACECARS
    • Logos on the hood of a racecar maximizes logo exposure to TV and race audience
  • Equipment
  • Uniform/attire
ad