Position company to acquire desired business image. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS. FACILITY Accessibility T rade area/drawing radius (surrounding businesses) Parking S urrounding area.
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ATTRACT and RETAIN ATTENDEES
Overcrowding of traffic will cause people to not attend
SENSE OF SECURITY
Venues have a responsibility to provide fans with a SAFE ENVIRONMENT
Venues have POLICIES FOR SECURITY
If a facility is not secure, people will not attend to avoid dangerous situations
MAINTAIN ATTRACTIVENESS of venue and BETTER the EXPERIENCE for attendees