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Position company to acquire desired business image. 4.05. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES http://www.youtube.com/watch?v=OzOGHeS6mHs. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS. FACILITY Accessibility T rade area/drawing radius Parking

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slide2

VENUE ATTRACTIVENESS is NECESSARY to

ATTRACT and RETAIN ATTENDEES

http://www.youtube.com/watch?v=OzOGHeS6mHs

elements contributing to venue attractiveness
ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS
  • FACILITY
    • Accessibility
    • Trade area/drawing radius
    • Parking
    • Surrounding area
    • Design/layout
    • Amenities
    • Traffic Patterns
  • PERSONNEL
  • SENSE OF SECURITY
slide4
DESIGN/LAYOUT

AMENITIES

TRAFFIC PATTERNS

Overcrowding of traffic will cause people to not attend

Public Transportation

Concessions (kiosks)

Wi-Fi

  • Respond to customer expectations for ADEQUATE FACILITIES
    • Example: More female restrooms than male to alleviate long lines for female restrooms
slide5
PERSONNEL

SENSE OF SECURITY

Venues have responsibility to provide fans with a SAFE ENVIRONMENT

Venues have POLICIES FOR SECURITY

If a facility is not secure, people will not attend to avoid dangerous situations

MAINTAIN ATTRACTIVNESS of venue and BETTER the EXPERIENCE for attendees

  • Maintenance Staff
  • Parking Staff
  • Ushers
  • Ticket Sale Staff
  • Concession Staff
4 05 activity you do
4.05 Activity – “You Do”
  • Choose a sports or entertainment event
    • concert, game, theatre play.
  • Design and create a KIOSKthat you would see at this event.
    • Kiosk = a small freestanding booth
      • Examples:
        • Concession stand
        • Merchandise Stand (Hats, sweaters, posters, t-shirts, CDs)
        • Promotional Stand (sign up today and receive a free t-shirt)
  • Show the proper way to display merchandise (physical layout).
  • Color your Kiosk
  • Provide Prices
  • Where would your Kiosk be located – in what part of the stadium?
    • entrance/exit, near the restrooms, what section?
purpose of signage
PURPOSE of SIGNAGE
  • INCREASES BRAND AWARENESS
    • Ex: Logo signage on outfield stadium wall during televised game
  • Provide useful information to audience
  • Keep audience engaged
  • Increase revenue through PROMOTIONS
    • Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE
types of signage
TYPES of SIGNAGE
  • Banners
  • Dasher Boards
  • Floor graphics
  • Sideline billboards
  • A-frames
  • ELECTRONIC MESSAGE BOARDS
  • Rotational courtside messages
location of promotional signage
LOCATION of PROMOTIONAL SIGNAGE
  • Scoreboard
  • Sideline
  • RACECARS
    • Logos on the hood of a racecar maximizes logo exposure to TV and race audience
  • Equipment
  • Uniform/attire
4 06 activity you do
4.06 Activity - “You Do”
  • Choose a company to advertise for
  • Select a venue/stadium of whose signage to use for the advertisement
    • It MUST have the same target market for both the company and the venue
  • Select what type of signage to use
  • Select the location of the signage
  • Create/Draw a visual graphic of what your signage will look like