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RCI Agribusiness Workshop November 10, 2009 Skopje

AgBiz Market Information Support. RCI Agribusiness Workshop November 10, 2009 Skopje. Useful export market agbiz information (AMI) is sorely lacking Contributes to weak value chain linkages Especially production with market demand

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RCI Agribusiness Workshop November 10, 2009 Skopje

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  1. AgBiz Market Information Support RCI Agribusiness Workshop November 10, 2009 Skopje

  2. Useful export market agbiz information (AMI) is sorely lacking Contributes to weak value chain linkages Especially production with market demand +/-75% of MK agribusiness product exports go to ex-Yugoslav markets Several regional & EU AMI sources exist An AMIS is an EU accession requirement But the info seems solely for Brussels Good input from RCI regarding very general AMI Market Information

  3. AgBiz AMI Work • Croatia Market Profiles for fresh vegetables and table grapes • Minimal customer interest • Six month trail contributions to a Regional Market Information section of FFRM’s Moja Zemija magazine • Includes a two page AgBiz article • Good response; subscriptions increased, readership broadened to include agribusinesses & ad revenue increased • AMIS recently agreed to contribute their AMI • Agreement extended for 11 more months • Sustainability of the only agr related magazine/publication enhanced

  4. Monthly RMI Section of FFRM’s Moja Zemija

  5. AgBiz AMI Work • 10 Value Chain Market Information Newsletters/Year • AMI & market-oriented news about the VC to VC participants & stakeholders including GoM, USAID, Other Donors, Media etc. • 370 relevant individuals/institutions receive the AgBiz AMI Materials • Not sustainable; fairly staff LoE intensive • Good reception • Wine Exports Database • For internal tracking & use in Newsletters • Not sustainable

  6. Wine Market Information Newsletter

  7. Wild Gathered Products Market Information Newsletter

  8. Media Articles Resulting from AgBiz AMI Work

  9. Discussion Points • What are other regional agribusiness projects doing related to AMI? • How can we effectively tap into others AMI resources and work? • Useful sources of EU AMI? • How to increase awareness and use of AMI by customers? • Greater role for RCI?

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