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Privacy: Pain or Asset? Can We Make Seriously Important Lemonade From The Privacy Lemon?

Privacy: Pain or Asset? Can We Make Seriously Important Lemonade From The Privacy Lemon?. Ashlen Cherry, Americas Privacy Officer, Dell Grace Liau, SVP, VivaKi Scott Meyer, CEO, Evidon. Time to Get with the Program. Compliance status letters being sent by the CBBB and the DMA.

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Privacy: Pain or Asset? Can We Make Seriously Important Lemonade From The Privacy Lemon?

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  1. Privacy: Pain or Asset? Can We Make Seriously Important Lemonade From The Privacy Lemon? Ashlen Cherry, Americas Privacy Officer, Dell Grace Liau, SVP, VivaKi Scott Meyer, CEO, Evidon

  2. Time to Get with the Program Compliance status letters being sent by the CBBB and the DMA • What you need to do: • License icon from DAA (aboutads.info) • Networks, et al. – get listed on DAA opt-out page • Get icon on every OBA ad/page • Deliver notice and choice through icon FTC is taking action against companies now

  3. Can Privacy Pay? I believe there is an opportunity for companies that address the issue head-on with customers to differentiate themselves in a manner that reinforces a position of customer-centricity and openness. Call it customer service if you will… Mike Bloxham, Trendline Interactive “Transparency Is The New Green” Mediapost Online Media Daily, 5/16/11

  4. Best-Practices Privacy Notice In Ad Notice Site Notice

  5. People Prefer Transparent Brands 67% 76% want to see all companies involved in targeting an ad to them feel more positive towards brands that give them control, including opt out 57% 36% feel more positive towards transparent brands more likely to buy from transparent brands Source: Better Advertising study with Millward Brown’s Dynamic Logic, “Consumer Interactions with In-Ad Notice,” November 3, 2010. Study surveyed 1,600 respondents who experienced Better Advertising ad notice through one of four brands representing different sectors. Opt-out rates average 0.0001%

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