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This is the generic version of my presentation on my new book, Lethal Generosity.

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Lethal Generosity


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    Presentation Transcript
    be kind to your customers it will destroy

    Be kind to your customers. It will

    destroy competitive efforts to hijack

    them.

    5 tech forces strong tech focus rapid change

     5 tech forces

     Strong tech focus

     Rapid change

     Few business apps

    a of c sequel lots of business stories

     A of C sequel

     Lots of business stories

     Millennials

     New competitors

     Marketing changes

    why millennials matter

    WHY MILLENNIALS MATTER

     Emergent majority

     Digital natives

     Collaborators

     Trend starters

     Sailthru research

    sailthru millennial research

    SAILTHRU MILLENNIAL RESEARCH

    Retailers & Personal Data

    Personalization

    Others

    Millennials

    Millennials

    Others

    9

    Use it!

    19

    55

    41

    24

    Use only if it

    helps me

    34

    24

    Data Use

    Tell me

    what you

    have

    22

    Non-Millennials

    Millennials

    44

    63

    No!

    52

    25

    millennial employees

    MILLENNIAL EMPLOYEES

    • Facebook challenge

    • Changed culture

    • Driving new business

    millennial customers

    MILLENNIAL CUSTOMERS

     Experience trumps brand

     ‘Trust me, first’

     Ads only start a sequence

    contextual technology

    CONTEXTUAL

    TECHNOLOGY

    rapid change

    RAPID CHANGE

     New business models

     Uberize some things

     Frictionless experience

    what s to share

    WHAT’S TO SHARE?

     Platforms-break-bricks model

     Peer power

     Millennial keiretsus

    the new pr

    THE NEW PR

     Everyone’s an influencer

     Every company’s a media company

     Data & analytics-driven

     Integrating disciplines

     Scaling personalization

    tapering ad returns

    TAPERING AD RETURNS

     Traditional, to traditional-digital, to contextual

     Death of 30-second spot—R/GA

     Mobile, wearable dynamics

     Peer influence

    #INBOUND15

    new ads

    NEW ADS

     Contextual-digital

     Story-telling

     Communities platforms

     Scalable personalization

    #INBOUND15

    contextual billboards

    CONTEXTUAL

    BILLBOARDS

    #INBOUND15

    pinpoint marketing

    PINPOINT MARKETING

     Seller understands & anticipates

     Exquisite experience

     Personalization is scalable

     Low costs, high profits & loyal customers

    takeaways

    TAKEAWAYS

     Recognize power shift

     Embrace sharing economy

     Focus on experience

     Understand changes

     Pinpoint generously

    shel israel writer speaker nice guy www facebook

    Shel Israel

    Writer. Speaker. Nice Guy.

    www.facebook.com/shel.israel

    Shelisrael1@gmail.com