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Korea prez vff - PowerPoint PPT Presentation


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This is my deck from my presentation to the Korea Fashion Forum on Wearable Technology and fashion.

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Korea prez vff


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    Presentation Transcript
    5 forces of context

    5 Forces of Context

    • Mobile-Wearables

    • Social Media

    • Sensors

    • Location Technology

    • Data

    context impact on retail

    Context Impact on Retail

    • Unprecedented experience

    • Predict intent

    • New kind of customer

    • Omni-channel

    pinpoint marketing 2 fans cheerios new book

    Pinpoint Marketing

    2%. Fans. Cheerios. New Book.

    disappearing into the fabric

    Disappearing into

    the Fabric…

    marketer worries

    Marketer Worries

    • Incredible Data

    • Messages in Context

    • Pinpoint Lowers Cost

    • Pinpoint Messages Welcome

    marketer liabilities

    Marketer Liabilities

    • Traditional Marketing Less

    Effective

    • Social & Reviews > Ads & PR

    • Few ads in Wearables

    • Shift from message to convo

    retail benefits

    Retail Benefits

    • Improved Customer Experience

    • Personalization is Scalable

    • Less Overhead: More Profit

    another storm 3d printers

    Another Storm

    3D Printers

    3d summary

    3D Summary

    • Coming fast. Getting better.

    • User designs, makes & sells

    • Retail’s role in question

    • Very disruptive

    takeaway

    Takeaway

    The future of personal

    technology is in fashion.

    The future of fashion is in

    personal technology.

    facebook shelisrael

    Facebook: shelisrael

    ShelIsrael1@gmail.com