5 Forces of Context • Mobile-Wearables • Social Media • Sensors • Location Technology • Data
Context Impact on Retail • Unprecedented experience • Predict intent • New kind of customer • Omni-channel
Pinpoint Marketing 2%. Fans. Cheerios. New Book.
Disappearing into the Fabric…
Marketer Worries • Incredible Data • Messages in Context • Pinpoint Lowers Cost • Pinpoint Messages Welcome
Marketer Liabilities • Traditional Marketing Less Effective • Social & Reviews > Ads & PR • Few ads in Wearables • Shift from message to convo
Retail Benefits • Improved Customer Experience • Personalization is Scalable • Less Overhead: More Profit
Another Storm 3D Printers
3D Summary • Coming fast. Getting better. • User designs, makes & sells • Retail’s role in question • Very disruptive
Takeaway The future of personal technology is in fashion. The future of fashion is in personal technology.
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