Korea prez vff - PowerPoint PPT Presentation

shelisrael
tech impacts fashion n.
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  1. Tech Impacts Fashion

  2. Storm’s Coming!

  3. 5 Forces of Context • Mobile-Wearables • Social Media • Sensors • Location Technology • Data

  4. Mobile: More Than Phones

  5. Social: Knows What We Like

  6. Sensors: See What We’re Doing

  7. Location: Knows Where We Are

  8. Data: Knows All!

  9. Context Impact on Retail • Unprecedented experience • Predict intent • New kind of customer • Omni-channel

  10. Pinpoint Marketing 2%. Fans. Cheerios. New Book.

  11. Contextual Customers

  12. Disappearing into the Fabric…

  13. 120 Years of Mercedes

  14. Digital Eyewear: 2011

  15. Digital Eyewear: 2014

  16. Computer Batteries 2012

  17. Computer Batteries 2018

  18. Tech Fashion Everywhere

  19. Polo Hi Tech

  20. Marketer Worries • Incredible Data • Messages in Context • Pinpoint Lowers Cost • Pinpoint Messages Welcome

  21. Marketer Liabilities • Traditional Marketing Less Effective • Social & Reviews > Ads & PR • Few ads in Wearables • Shift from message to convo

  22. Retail Benefits • Improved Customer Experience • Personalization is Scalable • Less Overhead: More Profit

  23. Another Storm 3D Printers

  24. Runway 3D Models

  25. Shapeways: 3D Community

  26. 3D Accessories

  27. Print Your Frames

  28. 3D Summary • Coming fast. Getting better. • User designs, makes & sells • Retail’s role in question • Very disruptive

  29. Takeaway The future of personal technology is in fashion. The future of fashion is in personal technology.

  30. Facebook: shelisrael ShelIsrael1@gmail.com