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Braiding Radio with Social Media - PowerPoint PPT Presentation


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This was my Keynote at Radio Ink's Convergence Conference

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Braiding Radio with Social Media


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    Presentation Transcript
    braiding radio with social media

    Braiding Radio with Social Media

    Braiding Radio with Social Media

    12 legacy of the disruptors ul li wanted world

    12. Legacy of the Disruptors <ul><li>Wanted world peace. Failed. </li></ul><ul><li>Best we did was PC, web & Social media </li></ul><ul><li>Big steps in right direction </li></ul>

    14 braided news ul li szechuan quake

    14. Braided News <ul><li>Szechuan quake </li></ul><ul><li>Flight 1549 </li></ul><ul><li>Iran </li></ul><ul><li>Cairo </li></ul>

    15 why braid ul li new listener source

    15. Why Braid? <ul><li>New listener source </li></ul><ul><li>New content source </li></ul><ul><li>Low cost/new revenue </li></ul><ul><li>Talk radio on steroids </li></ul><ul><li>Social now part of life </li></ul>

    16 radio today ul li talks listens

    16. Radio Today <ul><li>Talks > listens </li></ul><ul><li>Uses SM to self-promote </li></ul><ul><li>Lost sense of hometown </li></ul><ul><li>Budgets cut & cut </li></ul>

    17 braided radio ul li a listening host

    17. Braided Radio <ul><li>A listening host </li></ul><ul><li>Hyperlocal </li></ul><ul><li>Neighbors as stringers </li></ul><ul><li>User-generated content </li></ul>

    18 framework ul li host model li ul ul li topic

    18. Framework <ul><li>Host model </li></ul><ul><li>Topic-focused </li></ul><ul><li>Citizen-generated content </li></ul><ul><li>Upload vid, audio & photos </li></ul><ul><li>Lots of little rewards </li></ul>

    19 5 idea s ul li students podcast photo video

    19. 5 Idea s <ul><li>Students podcast/photo/video </li></ul><ul><li>Podcast/blog debates on local issue </li></ul><ul><li>Cross-reference online/onair </li></ul><ul><li>Point out more than in </li></ul><ul><li>Crowdsource [reviews and polls] </li></ul>

    20 5 more ul li 6 q a column quora

    20. 5 More <ul><li>6 . Q&A Column [Quora] </li></ul><ul><li>7. Local causes </li></ul><ul><li>8. Guest bloggers </li></ul><ul><li>9. Tweet program playlists. Sell track </li></ul><ul><li>10. Merchants provide rewards/prizes </li></ul>

    21 parting thoughts ul li restore hometown

    21. Parting Thoughts <ul><li>Restore hometown championship </li></ul><ul><li>Listening beats talking </li></ul><ul><li>New merchant revenue </li></ul><ul><li>Recapture Lost audiences </li></ul>