GENERATION Y THINGS TO CONSIDER FOR CLASS • Who is Generation Y? • It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y? 2) What Does Generation Y Value? 3) What “turns off” Generation Y? 4) What is Generation Y concerned about? 5)How Will Generation Y Change The World?
GENERATION Y Millenials/ Generation Y Grew up in an era of expanding cultural diversity and globalization Technologically adept group (had to keep up with technological advances) Experienced economic recession/ economic crisis High awareness of environmental issues (Justice on 2 levels) Values – Live first, work second – Social causes – Flexibility – World travel – Diversity
Generation Y Characteristics Optimistic/ moral Confident – well developed self esteem Culturally aware and diverse Skilled networkers tech savvy/connected Multi-taskers Team players Global citizens
Generation Y Influences • Global terrorism (9/11, Iraq) • Domestic terrorism (Columbine, school shootings) • Technology • Facebook, Twitter, texting • Emphasis on Civic responsibility • Environmental concerns
What Does Generation Y Value? Meaningful work Authenticity Living first, working second Fast access to information Experiential activities Travelling Diversity Social causes
What “turns off” Generation Y? Rigidity/ rules Fear of technology A dry, boring environment Slow response time Being “stuck” in a dead end job Working first, living second
What is Generation Y concerned about? Global terrorism Concerns about the environment Poverty World hunger Global financial concerns A highly competitive workforce Chaos in the business world
How Will Generation Y Change The World? Technological innovation Social Conscience: the belief in the greater good