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Embracing "Zero Hunger": A Call to Action for Norway

Norway, one of the world’s wealthiest nations, faces a unique challenge regarding hunger. While global starvation persists, Norwegians often struggle with self-induced hunger driven by societal pressures and unhealthy role models. Join the TORO brand and the World Food Programme in promoting “Zero Hunger” in Norway and other developing nations. Our campaign aims to raise awareness, engage the community, and strengthen the TORO image as a healthy brand. Together, we can create a movement that addresses real hunger while fostering healthier lifestyle choices.

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Embracing "Zero Hunger": A Call to Action for Norway

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  1. Together for Zero Hunger!

  2. How can Norwegians relate to “Zero Hunger”? Zero Hunger

  3. Norway is one of the richest countries in the world and has a detached relationship to hunger as a cause of death or illness. The only hunger they fear is the result of unhealthy role models fortheir young girlsthat push theminto self-starvation and an unhealthy diet.

  4. How can the message break through?

  5. While people in other parts of the world are starving to death, people in Norway starve themselves willingly. Join TORO and World Food Programmeto achieve “Zero Hunger” in Norway - and 3rd world countries!

  6. What do we need from you? Product design Communication • Objective/KPIs • TORO • World Food Programme Deliverables

  7. Provoke the target group to reach out with our message and obtain awareness Create engagement and spreadable communication Create visibility “Zero Hunger” and strengthen TOROs image as a healthy brand

  8. Idea presentation design: 15 July 2014 Finished design: 15 August 2014 Product in store: 1 September 2014 Idea presentation communication: 15 July 2014 Finished communication: 10 October 2014 On Air: 16 October 2014

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