PowerPoint Slides For Presentation By Emily Freeman
Main Product and Ancillary Products My main product is going to be a music video to the track of Old Pines, by Ben Howard. For my ancillary products I am going to produce a digipak and a magazine advertisement.
Summary of Main Product A music video which focuses on mood (reminiscing on good times). It will include a performer, who will lip sync to the music. However, a large quantity of the piece will be of other shots that capture nature.
Example of Existing Product http://www.youtube.com/watch?v=RBumgq5yVrA • Also a mood piece • Variety of lengths of each shot • Highly performance based (playing at a gig) • Shows the audience • Shows the setting being made • Variety of close ups and long shots
Codes, Conventions and Characteristics of Genre of Main Product • Live Performance(very typical in the genre of Indie/Rock to use live performance in the video) • Sound (the track is generally played over performance/narrative) • Narrative (narrative through a music video is used very commonly to tell a story) • Mise en Scene (this has increasingly become more important in Indie music as the performer tends to have more of a retro look) • Camera (using close ups helps introduce us to the performer) • Editing (plays a large role as many Indie music videos try to create an old fashioned effect. Editing is where the audience need to be attracted to the video)
Characteristics of Target Audience • Those who enjoy Indie music • Could consist of any age or both genders • Quite often, those who enjoy going to unsigned gigs will like this genre of music. • People who enjoy a lower budget music video
Mood Board In my mood board I have incorporated a wide variety of pictures that capture nature. I have chosen these photos as they show a wide variety of shots that I could possibly use in my project.
Sound Sample My sound sample is the track of Old Pines by Ben Howard. http://www.youtube.com/watch?v=x8ccDb6n5Wg
Practical Challenges The could include: • The weather • Suiting the location to the genre of the music • Trying to get the lips to sync at the right time • Making sure that the performer suits the music
Target Date / Action Plan • Rough draft of main product and a concrete plan for ancillary products – End of term • Final version of both, main product and ancillary products – End of January
I would be satisfied if … I complete my product to a high standard and generate some creative camera angles and shots. I would also like to create a product that is better than my previous work as it would show how much I have learnt and how capable I am to learn more.