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Review • What are characteristics of good goals/objectives? • What are components of a strategy? • What is SWOT? • What are Porter’s generic strategies? • What is Miles & Snow’s Typology? • What is a product life cycle strategy?
Corporate Strategies • Strategic Business Unit (SBU) • Diversification tactics • Vertical integration (forward & backward) • Mergers and acquisitions (M&A)
Boston Consulting Group Matrix` Give examples of each
GE Business Screen Give examples of each
Global Strategies • Home replication • Copy what you do at home in another country • Multi-domestic • Independent companies in different countries • Global • View world as one big market • Transnational • Optimize on a global scale
Strategy Exercise • Prisoner’s Dilemma • Two suspects • Can keep quiet or turn witness • If both are quiet, both get 6 months • If one turns witness, witness goes free, other gets 10 years • If both turn witness, both get 5 years • What is your strategy? • Think and then give strategy, why. • Can you give a business example? • Penetration
Strategy Exercise • You will do this exercise in groups of four • Pick one of the following companies: • General Mills • Proctor & Gamble • GE • Tyco • SC Johnson • PepsiCo • Berkshire Hathaway • Evaluate the company’s strategy using the tools learned in class • Report to the class