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Using Lateral Thinking for Searching Widely in Projects (C) Tudor Rickards & Susan Moger (1999-2007)

Using Lateral Thinking for Searching Widely in Projects (C) Tudor Rickards & Susan Moger (1999-2007). What is Lateral Thinking.

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Using Lateral Thinking for Searching Widely in Projects (C) Tudor Rickards & Susan Moger (1999-2007)

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  1. Using Lateral Thinking for Searching Widely in Projects(C) Tudor Rickards & Susan Moger (1999-2007)

  2. What is Lateral Thinking • It is a process which helps an individual (or individuals in a group) to break out of predictable (‘vertical’) thinking and discover unexpected ideas through a ‘lateral’ leap in thinking pattern. The term has been widely popularised by Edward de Bono

  3. When to use Lateral Thinking • Any time you are trying to find new ideas • In a team, when you are brainstorming • When you are ‘stuck’ and don’t see what you should do next • When you are writing a project report and you want to be more imaginative

  4. How Lateral Thinking Works • Lateral Thinking works by shifting mental processing into relatively rare pathways. • There are various tried and tested ways of doing this • These can be called Lateral Thinking techniques • We suggest they are ‘Invitations’ to think differently

  5. Three Powerful Lateral Thinking ‘Invitations’ • ‘Wouldn’t it be wonderful’ • Reversing conventional thinking • Adding an unexpected ‘jolt’ in an ideas discussion

  6. The ‘Wouldn’t it be Wonderful’ Invitation Old reality New reality Wouldn’t it be wonderful if .. Eg: Roads could renew their surfaces like skin

  7. The Reversals Invitation Let’s turn convention upside down for a moment.. Eg: We must protect our best ideas We could give away our ideas (new business model in e-marketing)

  8. The Jolt that Triggers Insights (1) Blocked Goal New Goal Jolt

  9. The Jolt that triggers Insights (2) • To introduce a ‘jolt’ you can ‘throw a deliberate irrelevance’ into a discussion. • Any rich source of images or words can suggest ‘jolts’ as long as they are not obviously connected with the context of the discussion. An in-flight magazine; a book opened at random for a word ..; etc, etc. • (Can you see how to introduce the other two invitations as ways of ‘jolting’ thinking)?

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