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  1. Ocean EnterpriseUnlocking a Secret Zdenka Willis Director, US IOOS Program Office NOAA- National Ocean Service

  2. Sustainable Planning – So What? Peruvian Anchovy Photo credit: WWF Photo credit: Hightower report Fishmeal Photo credit: PT SUMBER YALA SAMUDRA Photo credit: Clemson University Story credit: BNY Mellon

  3. Coastal Vulnerability Around the World

  4. Coastal Communities: Vital to U.S. and International Economies • 45% of the U.S. national gross domestic product is contributed by coastal communities. • 51 million jobs • Coastal counties contain 53% of the nation’s population - but account for only 17% of U.S. land area (excluding Alaska). • Coastal habitats help reduce impacts of floods, storms, and climate change on coastal communities by absorbing water, wave energy, & other stressors.

  5. U.S. IOOS® • Enables decision making every day and • Fosters advances in science and technology by: • Linking Federal Agencies with IOOS Regions to increase the # of observations • Leveraging information from disparate sources into tailored products • A national program comprising 17 federal agencies • 11 Regional Coastal Ocean Observing Systems • Observation, data management, modeling and analysis 5

  6. Tools of IOOS

  7. Valuing IOOS – Not a new concept 1853 Today Mathew Fontaine Maury Marine Transportation Oil and Gas Aquaculture Climate Study Homeland Security Weather Services Agriculture Fisheries Ecosystem Services … Single Purpose - Data for charts Many Purposes - Difficult to quantify value Credit: Rayner – IOOS Summit 2012 White Paper

  8. Industry Study Framework Provider Intermediate Users End Users Credit: Rayner – IOOS Summit 2012 – white paper

  9. Other Studies Key Findings • Commercial Marine Science and Technology more than doubled since 2010 • Market confidence is high: 81% forecast growth in the market • Small to Medium companies dominate the sector • Skill shortages present a barrier to future performance in MST • Offshore oil/gas largest sector; but renewable energy saw growth Annual Review of UK Marine Scientific Industries 2012

  10. Canada's Marine Tech Industry

  11. San Diego Study Overall Findings • Total employment: 46,000 jobs Total Revenues: $14 billion (2011) San Diego Blue Tech Findings • Highly differentiated industry – 14 sectors in San Diego; 71 sub-sectors • Prevalence of multi-use technologies from small, specialized firms • Largely invisible in local markets / limited public & government awareness • Little baseline economic data due to non-specific NAICS codes • Highly export-oriented – typically 40-60 percent • Markets exist in virtually every country around the world • Growth in most sectors strongly outpaces world economic growth

  12. Marine Technology Industry Study • Marine technology industry is an important partner and stakeholder • First step toward assessing the economic impact of the marine ocean technology sector in the U.S. • Collection and analysis of both qualitative (interviews) & quantitative data (survey). http://www.usworks.com/usioos/

  13. U.S. IOOS - High Frequency Radar Network • Stakeholders • Operated by 30 institutions under IOOS • US company CODAR sells 80% worldwide • Who Depends on it • USCG Search and Rescue • Oil spill response • Water quality • Criminal forensics • Commercial marine navigation • Offshore energy • Harmful algal bloom warnings • Marine fisheries • Emerging - Maritime Domain Awareness • Emerging - Tsunami prediction Search area decreased 66% in 96 hours

  14. Growing Together IOOS • 2002: CA Prop 40 & 50 - $21 million is designated for the “Coastal Ocean Circulation Monitoring Program” (COCMP) • 2004: IOOS project based < 15 radars • 2005-2006: Network emerges • 2008: Network reached 100 • 2009: National Surface Currents Plan V1 • 2012: O&M dollars in budget • Today: > 130 Radars • Global through Group on Earth Observations (GEO) CODAR • 1984: Barrick and staff leave NOAA to form CODAR company to commercialize HF radar • 1986: CODAR Ocean Sensors, Ltd. officially founded. • 1983-88: first-generation CODARs; deployed North Sea offshore oil rigs. • 1992: Second-generation CODARs • 2002: 100th SeaSonde sold • 2009: Rapid overseas growth • Today: 98% IOOS network; deployed in 30 countries • Broken sales records last 3 years

  15. Without We wouldn’t have: 24% of wine 100% of 99% of shoes Almost all personal electronics 97% of clothes

  16. Without we couldn’t sell: Petroleum $60b Soybeans $23b $570 billionin 2011 Skin care & perfumes $2b Bus tires $1b Dumpers $ 4b

  17. PORTS® and Industry We couldn’t move Physical Oceanographic Real-Time System Center for Operational Oceanographic Products and Services (CO-OPS) NOAA’s National Ocean Service Without: • PORTS Program • Located in 22 States • Purchases equipment from 43 manufactures • Sensors, cables, power supplies, modems, buoys and more

  18. Oysters on the Half Shell ++ • Little wild set of oysters on US northwest • 2008 Whiskey Creek Hatchery lost 100% of oyster larvae • Ocean Acidification was the cause • Real-timeObserving System established • By 2010 productivity was back to 70%

  19. Summary • Ocean observing is a partnership for lives and livelihoods • Marine Technology Industry is a key partner • Defining the Ocean Enterprise and its impact on our economy is a secret we need to unlock • We need your help in our study and spreading the word; connecting us to the right Associations to unlocking the Ocean Enterprise

  20. Questions

  21. Private Sector U.S. IOOS: An Integrating Force for Good Academia Government

  22. Thank You Please Visit the U.S. IOOS Website ioos.noaa.gov