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INTRODUCING

INTRODUCING. “…A NEW FORCE IN HISPANIC (NETWORK) TV” - Kevin Downey, MEDIALIFE March 20, 2009. Who’s Watching Estrella? . Adults 18+ That Watched Estrella in the past week. Number of Children in Household 30% - zero 12% - one 34% - two 20% - three 3 % - four+. Occupations

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INTRODUCING

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  1. INTRODUCING “…A NEW FORCE IN HISPANIC (NETWORK) TV” -Kevin Downey, MEDIALIFE March 20, 2009

  2. Who’s Watching Estrella? Adults 18+ That Watched Estrella in the past week Number of Children in Household 30% - zero 12% - one 34% - two 20% - three 3% - four+ Occupations 18% White Collar 37% Blue Collar 11% Retired 42% Homemaker 9% Student Education Level 22% High School Graduate 16% Some College 5% College Graduate 2% Post Graduate Source: Stowell Research 2011 and 2012,

  3. The Hispanic population is growing more rapidly than the total population, • a trend that is projected to continue … • In Austin, the annual Hispanic purchasing power is $7.9 billion, making the region one of the top 25 Hispanic markets in the country - Greater Austin Hispanic Chamber of Commerce • U.S. Hispanic owned small businesses are outpacing the growth of all other small businesses in the U.S. by a ratio of 3 to 1 - Greater Austin Hispanic Chamber of Commerce • Austin has over 14,000 Hispanic owned businesses – Greater Austin Hispanic Chamber of Commerce • ESTRELLA VIEWER PROFILE: • 74% are Spanish dominant Households • 53% Men, 47% Women • 79.3% between 18-34 • 44% have a household income of $40K+ • 19% are High School graduates, 25% have some college experience • 51% are married • 35% own their own home • 60% are currently employed • 76% have a household size of 4+ • 84% have1+ Kid • 2010 Census: Austin Metro Area • There are 538,313 Hispanics living in the Austin Metro Area, which represents 1/3 of the total population of 1,716,291. Just in the City of Austin, there are 277,707 Hispanics out of a total population of 790,000 (accounting for more than 35% of the total population). • Between 2000 and 2010, the Hispanic population in the Austin Metro increased by 64%. This growth accounted for 45% of the total growth for the Metro area. • Source: “Austin Hispanics and Census 2010 (ppt)”. 2011 Source: Stowell Research, Austin 2011; who watched NVUE in past 7 days. Estrella TV is a 24-hour Spanish language network on digital multicast channel 24.2 (NVUE) and Time Warner Digital Cable channel 605, providing the growing Hispanic community in the Austin area.

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