Chapter 1 - Research in Business. 授課老師： 洪新原 老師 報告者 ： 602530002 李冠樺 602556005 李蕙 伃 602556015 李淑蘋. Donald R. Cooper. (2010). Business Research Methods 11 th. Why Study Business Research?. One of the dominant metaphors for understanding organizations is “ reading .”.
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授課老師： 洪新原 老師
報告者 ： 602530002 李冠樺
Donald R. Cooper. (2010). Business Research Methods 11th
Get a handle on a problem
Skilled leaders and managers develop this trained knack for reading situations to allow them to properly diagnose and solve problems in organizational life.
-Lower-cost data collection
-Better visualization tools
-More integration of data
-Real-time access to knowledge
To assist in making increasingly complex decisions on goals, strategies, and tactics, managersturn first to information drawn from the decision support system, combined with that generated bybusiness intelligence on competitive and environmental activity.
Applied research has a practical problem-solving emphasis.
Pure research or basic research is also problem-solving based, but in a different sense. It aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature that has little direct or immediate impact on action, performance, or policy decisions.