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Chapter 1: Research Methods

Chapter 1: Research Methods. Psychological Research. Scientific Observation: A systematic empirical investigation that is structured to answer questions about the world Research Method: Systematic approach to answering scientific questions. Correlations.

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Chapter 1: Research Methods

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  1. Chapter 1: Research Methods

  2. Psychological Research • Scientific Observation: A systematic empirical investigation that is structured to answer questions about the world • Research Method: Systematic approach to answering scientific questions

  3. Correlations • Existence of a consistent, systematic relationship between two events, measures, or variables

  4. Perfect positive correlation (+1.00) No relationship (0.00) Perfect negative correlation (-1.00) Correlation Scatterplots, showing patterns of correlations

  5. 95 90 85 80 75 70 65 60 55 50 45 40 35 30 25 Temperament scores Height in inches Correlation Scatterplot of Height and Temperament 55 60 65 70 75 80 85

  6. Positive Correlation • Increases in one measure are matched by increases in the other measure

  7. Negative Correlation • Increases in one measure are matched by decreases in the other measure

  8. Coefficient of Correlation • Statistical index ranging from -1.00 to +1.00 that indicates direction and degree of correlation • Closer the statistic is to –1.00 or to +1.00, the stronger the relationship • Correlation of 0.00 demonstrates no relationship between the variables

  9. Correlation and Causation • Correlation does not demonstrate causation: Just because two variables are related does NOT mean that one variable causes the other to occur

  10. Naturalistic Observation • Observing a person or an animal in the environment in which the person or animal lives

  11. Limitations • Observer Effect: Changes in a subject’s behavior caused by an awareness of being observed • Observer Bias: Occurs when observers see what they expect to see or record only selected details • Anthropomorphic Error: Attributing human thoughts, feelings, or motives to animals, especially as a way of explaining their behavior (e.g., “Anya my cat is acting like that because she’s feeling depressed today.”)

  12. The Survey Method • Using public polling techniques to answer psychological questions • Representative Sample: Small group that accurately reflects a larger population • Population: Entire group of animals or people belonging to a particular category (e.g., all married women) • Courtesy Bias: Problem in research; a tendency to give “polite” or socially desirable answers

  13. The Clinical Method • Case Study: In-depth focus of all aspects of a single subject • Natural Clinical Tests: Natural events, such as accidents, that provide psychological data

  14. Experiments • A formal trial to confirm/disconfirm a hypothesis and to identify cause and effect relationships

  15. The Scientific Method • Six Basic Elements • Observing • Defining a problem • Proposing a hypothesis (an educated guess that can be tested) • Gathering evidence/testing the hypothesis • Publishing results • Building a theory

  16. Hypothesis • Predictable outcome of an experiment or an educated guess about the relationship between variables • Operational Definition: States exact procedures used to represent a concept. Allows abstract ideas to be tested in real-world terms

  17. Performing an Experiment • Directly vary a condition you might think affects behavior • Create two or more groups of subjects, alike in all ways except the condition you are varying • Record whether varying the condition has any effect on behavior

  18. Variables • Any condition that can change and that might affect the outcome of an experiment

  19. Independent Variable • Condition(s) altered by the experimenter; experimenter sets their size, amount, or value. These are suspected causes for behavioral differences

  20. Dependent Variable • Measures the results of the experiment; Condition is affected by independent variable

  21. Extraneous Variables • Conditions that a researcher wants to prevent from affecting the outcomes of the experiment (e.g., number of hours slept before the experiment)

  22. Groups • Experimental Group: The group of subjects that gets the independent variable • Control Group: The group of subjects that does NOT get the independent variable • Random Assignment: Subject has an equal chance of being in either the experimental or control group

  23. Placebo • A fake pill (sugar) or injection (saline) • Placebo Effect: Changes in behavior that result from expectations that a drug or other treatment will have some effect; the belief that one has taken an active drug

  24. Experiment Types • Single Blind: Only the subjects have no idea whether they are in the experimental or control group • Double Blind: The subjects AND the experimenters have no idea whether the subjects are in the control or experimental group • Best type of experiment if properly set up

  25. Experimenter Effects • Changes in subjects’ behavior caused by the unintended influence of the experimenter’s actions • Self-Fulfilling Prophecy: A prediction that leads people to act in ways to make the prediction come true

  26. Assessing Experiments • Reliability • the extent to which a test yields consistent results • assessed by consistency of scores on: • two halves of the test • alternate forms of the test • retesting • Validity • the extent to which a test measures or predicts what it is supposed to

  27. Statistical Reasoning • Mode • the most frequently occurring score in a distribution • Mean • the arithmetic average of a distribution • obtained by adding the scores and then dividing by the number of scores • Median • the middle score in a distribution • half the scores are above it and half are below it

  28. 15 20 25 30 35 40 45 50 90 475 710 70 Mode Median Mean One Family Income per family in thousands of dollars Statistical Reasoning A Skewed Distribution

  29. Assessing Intelligence • Standardization • defining meaningful scores by comparison with the performance of a pretested “standardization group” • Normal Curve • the symmetrical bell-shaped curve that describes the distribution of many physical and psychological attributes • most scores fall near the average, and fewer and fewer scores lie near the extremes

  30. Normal Distribution

  31. The Normal Curve

  32. Statistical Reasoning • Range • the difference between the highest and lowest scores in a distribution • Standard Deviation • a computed measure of how much scores vary around the mean • Statistical Significance • a statistical statement of how likely it is that an obtained result occurred by chance

  33. Variance and Standard Deviation • SD= √variance • What does this mean?

  34. Critical Thinking • Ability to analyze, evaluate, compare, critique, and synthesize information

  35. Ethics in Psychology • Informed consent • Debrief • Protection of Participants • Deception • Confidentiality • Withdrawal from Experiment

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