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Bradley unzips how you can zipped off financial gender gap,

Bradley unzips how you can zipped off financial gender gap,

Bradley spoken with thousands of men and women about their finances, after a while, patterns emerge in differences between the genders with regards to money. This includes how they viewed money, how they managed money, and most of all how they wanted to learn about money. It might be taking too many conclusions based on these experiences, but then Bradley Associates came across a recent study on the gender gap in financial literacy that supports the following findings. A study from Financial Finesse found that a company that provides workplace financial wellness services, women are falling behind men in several areas of financial planning. This gap is noticeably growing with regards to paying off debt, arming an emergency fund with a few months’ living expenses, and having basic stock, bond, and mutual fund knowledge. This basically implies that there is no gender gap with respect to longer-term planning. It is the fundamentals of financial management where women are coming up shortly. Let’s take the statements below for you to understand why. • Women want peace of mind: For women, financial peace of mind is the ultimate personal finance goal. Women want a secure and sound financial future for themselves and their families, and they view their investments as a way to support and protect their loved ones. Surveys — and my personal experiences as a financial advisor — show men are typically more interested in wealth accumulation. • Women want time to research their options: Women are deliberate decision-makers and take their time doing research. Women prefer gathering information from a vast group of experts before taking action and initiating a plan. Women also prefer thinking through and planning for “devil’s advocate” and “what if” scenarios to help protect them against the unexpected. • Women want an ally, not a bossy know-it-all: Education, collaboration, and patience are critically important to women. If a woman feels condescended to or the environment does not

176 views • 4 slides


Bradley unzips how you can zipped off financial gender gap,

Bradley unzips how you can zipped off financial gender gap,

Bradley spoken with thousands of men and women about their finances, after a while, patterns emerge in differences between the genders with regards to money. This includes how they viewed money, how they managed money, and most of all how they wanted to learn about money. It might be taking too many conclusions based on these experiences, but then Bradley Associates came across a recent study on the gender gap in financial literacy that supports the following findings. A study from Financial Finesse found that a company that provides workplace financial wellness services, women are falling behind men in several areas of financial planning. This gap is noticeably growing with regards to paying off debt, arming an emergency fund with a few months’ living expenses, and having basic stock, bond, and mutual fund knowledge. This basically implies that there is no gender gap with respect to longer-term planning. It is the fundamentals of financial management where women are coming up shortly. Let’s take the statements below for you to understand why. • Women want peace of mind: For women, financial peace of mind is the ultimate personal finance goal. Women want a secure and sound financial future for themselves and their families, and they view their investments as a way to support and protect their loved ones. Surveys — and my personal experiences as a financial advisor — show men are typically more interested in wealth accumulation. • Women want time to research their options: Women are deliberate decision-makers and take their time doing research. Women prefer gathering information from a vast group of experts before taking action and initiating a plan. Women also prefer thinking through and planning for “devil’s advocate” and “what if” scenarios to help protect them against the unexpected. • Women want an ally, not a bossy know-it-all: Education, collaboration, and patience are critically important to women. If a woman feels condescended to or the environment does not

154 views • 4 slides


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