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Bradley Associates Financial Solutions

Bradley spoken with thousands of men and women about their finances, after a while, patterns emerge in differences between the genders with regards to money. This includes how they viewed money, how they managed money, and most of all how they wanted to learn about money.

It might be taking too many conclusions based on these experiences, but then Bradley Associates came across a recent study on the gender gap in financial literacy that supports the following findings.

A study from Financial Finesse found that a company that provides workplace financial wellness services, women are falling behind men in several areas of financial planning. This gap is noticeably growing with regards to paying off debt, arming an emergency fund with a few months’ living expenses, and having basic stock, bond, and mutual fund knowledge. This basically implies that there is no gender gap with respect to longer-term planning. It is the fundamentals of financial management where women are coming up shortly. Let’s take the statements below for you to understand why.


Bradley Associates Financial Solutions

• Women want peace of mind: For women, financial peace of mind is the ultimate personal finance goal. Women want a secure and sound financial future for themselves and their families, and they view their investments as a way to support and protect their loved ones. Surveys — and my personal experiences as a financial advisor — show men are typically more interested in wealth accumulation.

• Women want time to research their options: Women are deliberate decision-makers and take their time doing research. Women prefer gathering information from a vast group of experts before taking action and initiating a plan. Women also prefer thinking through and planning for “devil’s advocate” and “what if” scenarios to help protect them against the unexpected.

• Women want an ally, not a bossy know-it-all: Education, collaboration, and patience are critically important to women. If a woman feels condescended to or the environment does not foster question-asking, then she’ll disengage from the dialogue. A woman needs to feel the financial educator is an empowering ally, not a rival. Whereas men typically want the facts and information to make investing decisions on their own, women prefer a collaborative, nurturing environment.


Bradley Associates Financial Solutions

Here’s how you can take matters into your own hands.

•Educate yourself.Look for an investing class at a local community center or college. Many of them are free or very low cost. Join an investment club. Ask your daughter, sister, mother, or friend to attend with you. Have fun with it.

•Make the most of the savings tools available to you at your workplace or if you are self-employed.

•If your spouse or partner handles the money, call a family finance meeting. Ask that individual to teach you what s/he does. Find out how the budget looks, bills are paid, household cash is managed, and investments are monitored. After you understand, take your turn. You don’t have to do it forever, but you should know how. You may even enjoy it and improve your family’s finances.

•If you choose to get professional financial help, interview prospective financial advisors. If the advisor won’t take the time to listen, get to know your needs, and explain concepts to you clearly and simply, then feel free to walk out and don’t look back. Find an advisor who speaks your language at your pace.