'Consumer research' presentation slideshows

1.05k views • 92 slides

Marketing for Entrepreneurs

928 views • 79 slides

I Want It Now!: Query Theory Explains Discounting Anomalies for Gains and Losses

I Want It Now!: Query Theory Explains Discounting Anomalies for Gains and Losses. Kirstin C. Appelt 1 David J. Hardisty 2 Elke U. Weber 1. 1 Columbia University Business School 2 Stanford University GSB Friday, October 13 th , 2011 Association for Consumer Research. Co-Authors.

490 views • 35 slides

Functional Areas of Business

Functional Areas of Business. PRODUCTION DEPARTMENT: transforms raw material into a product for sale. Purchasing raw materials and estimating costs Scheduling the production process Making the product Controlling the production process Maintaining an adequate inventory system

704 views • 30 slides

Issue update Antibiotics

454 views • 29 slides

Energy Efficiency in Saint Lucia

Energy Efficiency in Saint Lucia. Cassidy DeMos, Lena Forman, Abby Kerin, Meryl Klein, Travis Reynolds, Alanna Toner. Overview. Project Goals Objectives Previous Work Hypotheses Methods Results PSA Recommendations. Project Goals.

385 views • 23 slides

Marketing Co-creation Workshop

Marketing Co-creation Workshop. 12 September 2019. What was the objective?. The workshop provided an opportunity for marketing professionals from a range of gambling businesses to interact.

320 views • 22 slides

Marketing Co-creation Workshop

Marketing Co-creation Workshop. 12 September 2019. What was the objective?. The workshop provided an opportunity for marketing professionals from a range of gambling businesses to interact.

371 views • 22 slides

Overview of the e-Garage

529 views • 21 slides

Poster #23: Using Polarity Management Techniques to Uncover the Paradoxical Consumer Needs

Poster #23: Using Polarity Management Techniques to Uncover the Paradoxical Consumer Needs. C. Dus, J.Bakk , N. Keeler, E. Engler Sensory Spectrum 554 Central Avenue, New Providence, NJ 07974 909-376-7000. Abstract.

915 views • 19 slides

Strategic Research

Strategic Research. Part 2: Planning and Strategy Chapter 6. Key Points. Discuss the types of strategic research Identify the four uses of research in advertising List the common research methods used in advertising Explain how account planning works.

320 views • 16 slides

Memory

Memory. BA 362 - Fall 2000. What do we know about the general properties of memory?. Memory structure Short-term (working) memory Long-term memory External memory Declarative vs. procedural Memory is constructive - e.g., eyewitness testimony, recall of ad sponsorship (Energizer bunny).

399 views • 16 slides

347 views • 15 slides

Consumer Research and the Research Process

Consumer Research and the Research Process. Consumer Research seeks to answer the: Who? What? How? Why? Where? When? questions. Research and Action. Who? What? How? Where? When? Why?. Customer and Market Profile. Marketing Management. Marketing Strategy and Operations.

518 views • 13 slides

Using WinCATI Interviewing Software to Help Students Learn Telephone Survey Methodologies

Using WinCATI Interviewing Software to Help Students Learn Telephone Survey Methodologies. Timothy R. Graeff, Ph.D. Professor of Marketing Director, Office of Consumer Research. How Does It Work?. April 2008 Consumer Confidence Survey Productivity Report Interviewer Productivity

298 views • 11 slides

Suparna Karmakar Research Adviser, CUTS International E-mail: citee@cuts

283 views • 11 slides

Interpersonal Influence

Interpersonal Influence. BA 362 - Fall 2000. What are important issues concerning consumer word of mouth?. Combating product problems or rumors How not to - Perrier, Intel, Coke in Europe How to - Tylenol, some on-line firms after sabotage Firestone/Ford

300 views • 7 slides

2012 Packaging Revamp

2012 Packaging Revamp. Quality icons. Why revamp all our packaging?. With adoption of SO GOOD in 2011, there was a requirement to incorporate the SO GOOD branding in all our packaging artwork This represented an opportunity to also: Refresh and update the artwork

314 views • 6 slides

Market for Hispanic Foods and Beverages in the U.S, 5th Edit

Hispanic foods and beverages appeal to a wide variety of consumers, from Spanish-only speakers to multicultural consumers and foodies to, in fact, most households in America.This report examines the market for Hispanic foods and beverages in the U.S., including the trends driving growth and creating new product development and sales opportunities.

256 views • 4 slides

The focus group

206 views • 3 slides