Interpersonal Influence. BA 362 - Fall 2000. What are important issues concerning consumer word of mouth?. Combating product problems or rumors How not to - Perrier, Intel, Coke in Europe How to - Tylenol, some on-line firms after sabotage Firestone/Ford
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
BA 362 - Fall 2000
What factors matter most for diffusion of innovations?