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Brand Standards Guide

Brand Standards Guide. TimePlay Brand Standards Brand Personality. Personality cc Tone xx. TimePlay Brand Standards Logo. Primary Secondary. TimePlay Brand Standards Color Palette. Blue: C=93 M=71 Y=2 K=0 R=29 G=90 B=167 Digital: 1d5aa7.

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Brand Standards Guide

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  1. Brand Standards Guide

  2. TimePlay Brand Standards Brand Personality Personality • cc Tone • xx

  3. TimePlay Brand Standards Logo Primary Secondary

  4. TimePlay Brand Standards Color Palette Blue: C=93 M=71 Y=2 K=0 R=29 G=90 B=167 Digital: 1d5aa7 Blue/Grey: C=56 M=35 Y=14 K=0 R=120 G=149 B=184 Digital: 7895b8 Primary Secondary Accent Black: C=75 M=68 Y=67 K=90 R=0 G=0 B=0 Digital: 000000 White: C=0 M=0 Y=0 K=0 R=255 G=255 B=255 Digital: ffffff

  5. TimePlay Brand Standards Font Headline Subhead Body

  6. TimePlay Brand Standards Terminology Overall Experience Avoid using terms that dilute the overall experience such as “trivia” or confuse it such as “gaming” Yes: TimePlay experience TimePlay interactive experience TimePlay games No: TimePlay gaming TimePlay Trivia Prizing mystuff folder, mystuff App The TimePlay App

  7. TimePlay Brand Standards Consumer Experience Download Instructions The TimePlay App is available for download from the App Store (iPhone), Google Play (Android) and BlackBerry World (BlackBerry 10) How to Play • Download the TimePlay App • Go to your device settings and connect to the free TimePlay WI-FI network • Open the app and register your email and a password (you will be sent a confirmation email) • Login and choose your profile name and avatar • Press connect and click on your auditorium Any consumer inquiries can be directed to support@timeplay.com

  8. TimePlay Brand Standards Consumer Experience Download Instructions The TimePlay App is available for download from the App Store (iPhone), Google Play (Android) and BlackBerry World (BlackBerry 10) How to Play • Download the TimePlay App • Go to your device settings and connect to the free TimePlay WI-FI network • Open the app and register your email and a password (you will be sent a confirmation email) • Login and choose your profile name and avatar • Press connect and click on your auditorium Any consumer inquiries can be directed to support@timeplay.com

  9. TimePlay Brand Standards Presentation Host xxx Content Guidelines xxxxxxx

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