1. Recruitment StrategiesLt. Christophe de VILLEBLANCHEFrench PSYOPS unitLt. Philippe ChagnonRegiment de Maisonneuve (now with PSYOPS)

2. Brand • Values • Image of service (public and service) • Benefits • Roles • Recruit Administration • Capabilities

3. Split Armed Forces Reserves Regulars Specialists Combat Troops

4. Communication • New technology (Facebook, Online Chat, Video games) • DVD to employers (display different missions ie. Humanitarian) • Invite civic groups to an event (open house) • Recognition (lapel pin, wear uniform to work day, Reserve Day, Degrees/Certificates in civil life) • Flexibility of civilian and Reserve careers

5. Recommendations • Reservists as recruiters • Fast and efficient process from interest to attestation • Focus employers on the benefits of employing reservists • Embrace more diverse communication tools & methods • Recognise the different motivations of recruits