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Welcome to Research Methods

Welcome to Research Methods. LDSP 389 Dr. Crystal Hoyt. Course Information. Office hours T & R 11:30am-12:30pm Office location Jepson Hall, room 132 And by appointment Course Website: http://www.richmond.edu/~choyt/. Required Reading. Methods in Behavioral Research (8 th ed)

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Welcome to Research Methods

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  1. Welcome to Research Methods LDSP 389 Dr. Crystal Hoyt

  2. Course Information • Office hours • T & R 11:30am-12:30pm • Office location • Jepson Hall, room 132 • And by appointment • Course Website: • http://www.richmond.edu/~choyt/

  3. Required Reading • Methods in Behavioral Research (8th ed) • Author: • Paul Cozby • Publisher: • Mayfield Publishing Company

  4. Course Requirements • Class Participation • Assignments: • Late Assignments: • Research Proposal: • Examinations: • There will be three exams: two midterms and one final. • Makeup Exams

  5. Course Grading • Class participation 5% • Assignments 30% • Exams (Mid: 20%, Final: 25%) 65%

  6. Other Information • Honor Code • Students with Disabilities • Words of Encouragement • Academic Skills Center • Counseling & Psychological Services (CAPS)

  7. Getting to Know Each Other

  8. Culture of Honor • Crime Statistics for Northern and Southern United States • More homicides in the South • Southern and Northern States Comparable in Crime-Related Homicides • More Argument-Related Homicides in Southern States (honor, face issues) • Due to historical events, Southerners developed "culture of honor“ • Insults diminish a man's reputation and he tries to restore his status by aggressive or violent behavior.

  9. Non-Experimental Evidence • Archival Research: The Analysis of Laws • Less restrictive gun control laws in the south and west • Less restrictive self-defense laws in the south and west • Fewer laws for mandatory arrest for domestic or child abuse in the south • Corporal punishment in schools banned less in the South • Attitudes Toward Violence • Southerners and Northerners endorse violence in general at the same level • But Southerners endorse defending family and property and corporal punishment more than Northerners

  10. Experimental Evidence • Experiments: • U of M students who grew up in the North or South. • Insulted by a confederate • Bumped into the participant and called him an "a**hole.“ • Compared with northerners, southerners were • (a) more likely to think their masculine reputation was threatened • (b) more upset (as shown by a rise in cortisol levels) • (c) more physiologically primed for aggression (as shown by a rise in testosterone levels) • (d) more cognitively primed for aggression • (e) more likely to engage in aggressive and dominant behavior.

  11. Split Brain Research • How does the brain affect behavior? • What is each area of the brain responsible for? • Each hemisphere • Split brain patients • Corpus callosum

  12. Split Brain Research

  13. KEY * RING • What did you see? • Normals: “KEYRING” • Split brains: “RING” • Reach out with your left hand and touch the object that was projected on the screen • Touch: KEY • Name the object you touched: “RING".

  14. Split Brain Research • If an image is projected to the right visual field (i.e., to the left hemisphere) patients can describe what they see. • LEFT BRAIN : VERBAL • But when the same image is displayed in the left visual field (i.e., to the right hemisphere), the patient cannot describe what they see. • But if the patient is asked to point to an object similar to the object being projected, they do so with ease. • RIGHT BRAIN: NONVERBAL

  15. Stroop Interference Effect • Well-learned habits often interfere with the production of competing responses • Like moving to a culture that nods heads up and down to mean no and moves head side to side to mean yes. • Stroop used the fact that reading is such a well-learned behavior to demonstrate this

  16. Colors • RED • GREEN • BLUE • PURPLE • BROWN

  17. Creating Meaning I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdgnieg The phaonmneal pweor of the hmuan mnid Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas thought slpeling was ipmorantt!

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