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PROMOTION. Advanced Marketing. What is a Promotion Plan?. Assignment: Read the Internet article: http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html. Promotion. Defined:

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promotion

PROMOTION

Advanced Marketing

what is a promotion plan
What is a Promotion Plan?
  • Assignment:

Read the Internet article: http://www.smallbusinessnotes.com/marketing-your-business/promotion-plan.html

promotion1
Promotion

Defined:

Communication used to inform, persuade, or educate a target market about a product/service or business.

promotional mix
Promotional Mix

Strategies used to promote product or service

  • Advertising
  • Selling
  • Sales Promotion
  • Publicity/Public Relations
methods of promotion
Methods of Promotion
  • Trade shows (Also Called Trade Shows, Trade Exhibitions or Expos)
  • Allowances
  • Consumer promotions
trade shows
Trade Shows

Defined:

Exhibition organized so that companies may showcase their products/services

  • Business to Business Trade Show
  • Business to Consumer Trade Show
promotional allowances
Promotional Allowances
  • Reduction of the wholesale price for the retailer
  • Given my manufacturers to retailers to compensate the retailer for promoting the product or line
consumer promo tions
Consumer Promotions
  • Coupons
  • Premiums
  • Deals
  • Incentives
  • Product Samples
  • Sponsorship
  • Promotional Tie-Ins
  • Placement
  • Loyalty Marketing Programs
  • Point of Purchase Displays
class assignment
Class Assignment

Students will work individually or with a partner to develop a consumer promotion for The Falcons’ Nest.

Students will develop and design the promotion completely, and deliver a PPT presentation to the class that outlines their recommendation and explains how this promotion will increase sales revenue for the store.

50 Points

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