Promotion. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself .” Peter Drucker. Unit 3. Promotional Mix. Promotional in Marketing. Promotion-one of the 4 P’s
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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
Promotional Mix is the cost-effective combination of personal selling, advertising, direct marketing, sales promotion and public relations.
Media – agencies, means, or instruments used to convey advertising to the public.
Four types of media:
Advertising in newspapers, magazines, direct mail, signs, and billboards
Uses web or email