Successful On-Page SEO
10 Must Use Practices You Should Implement NOW Creating the perfect blend of content, design, and keywords is what every digital marketing agency strives for when crafting a beautiful website that increases traffic and reduces bounce rates. Here are ten tips to make on-page SEO more successful. Begin With Keyword In Title Tag The title tag is undoubtedly one of the most, if not the most critical feature. Use it to your advantage. Place your keyword in the beginning to trigger optimal search engine results. Short and Sweet URL’s Never underestimate the power of having a simpler URL. The goal is to include keywords in the URL making them highly visible and not distracted by a bunch of nonsense. Engage Visitors The use of any multimedia as long as it applies to the business or services is a fantastic addition. No site should be complete without eye-catching pictures, interactive videos, or even infographics. The use of multimedia can drastically reduce bounce rates! The 100 Rule Place your keyword in the first 100 words of your content. As with any SEO practice, no keyword stuffing allowed! Mobile Friendly If your site is not mobile friendly, you will be penalized by the search engines. Being optimized for the user experience, including mobile friendly, is an absolute must. Don’t Underestimate Relevancy Give your website relevancy by creating outbound links. There is no need for a bunch of links, but the page should link to pages that enhance yours, showing what the purpose is, thus giving relevancy. Studies suggest those that use outbound links will rank higher. Speed Up The Site No one wants to wait forever for a page to load. The speed rate of your site should be as fast as you can afford. Bounce rates are significantly higher on sites that take forever to load. Consider switching your hosting if it takes more than 3 seconds to load a page. Don’t Forget To Optimize Images Take advantage of the chance to plug in a keyword by attaching them to your images. This is an often missed opportunity for many, but should most certainly be used. Simply create the image file name with your chosen keyword. Buttons! Everyone loves to push a button! Don’t forget to include social media share buttons on your site for optimal responses. Getting more views won’t happen on its own, and giving your visitors a more natural way to share never hurts. Content-Length Importance The search engines love more extended content. In fact, it can help you rank higher. While longer content is something you should be doing, it should be relevant, authoritative, and trustworthy too. It isn’t a place to stuff keywords every 5 seconds. Bring value to your readers!
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