On-Page SEO Tutorial 2018.If yu check it you will get rank on google top like me.
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Every year a new guide on on-page SEO is written, and it always starts off with “SEO
has changed” and continues with the same old tactics.
We’re now just days away from 2018 and I’d like to say that SEO has not just changed,
the entire lid has been blown off! If you expect to rank in 2018, you have got to have a
quality website with something to offer your user. Google has made it so SEO tactics of
before are no longer recognized, and rankings now are based on quality, merit, social
proof, and authority. The way we go about learning search engine optimization is a little
different than the average SEO tutorial, so stay with us.
At the cornerstone of any SEO campaign is on-page SEO. This guide is a
comprehensive tutorial to learning on-page SEO, meaning it requires a great detail of
technical SEO experience already. Yes, it will cover all of the basics such as title tags
and meta descriptions, but we will also delve into some of the more technical aspects of
January 2018 10th Update– We update this guide on a constant basis, at least once per
week. Just this past week we’ve removed stale / outdated information and added over
3000 words to our on-page SEO guide. As of January 2018 we are currently working on
updating our section on meta descriptions since Google made this massive adjustment
essentially doubling the length of meta descriptions in the SERPs.
Table of Contents – On-Page
WordPress Speed Optimization
Our WordPress speed optimization guide is quite possibly one of the most thorough
guides on improving the load time of WordPress websites. This section is geared
towards intermediate users, i.e. you are not a beginner you definitely know your way
around WordPress, you know HTML but not an expert. We’ve gone way above and
beyond the obvious, including sections such as:
pre-fetching and pre-rendering
Many SEO’s believe that they are optimizing their images, but don’t realize they are
missing the boat entirely. In our guide to image optimization for SEO we outline the
most essential tactics for image optimization. Image optimization isn’t just inserting an
alt tag, there are over a dozen more factors when it comes to image optimization!
image alts and description tags
For many SEO’s internal linking is a random act carried out throughout their day.
Professional SEO’s know that internal linking is a very deliberate strategy that can
change the entire direction of a website. Aspects of internal linking include:
internal links for navigation
using widgets like “related posts”
finding your most inner-linked pages using Google Search Console
Some say internal linking is one of the most important aspects of on-page SEO, and we
believe that as well!
Robots.txt and Meta Robots
The robots.txt file and the meta robots tag both act as traffic signals for search engine
crawlers. Get to know them, and you can begin to understand how crawlers such as
Googlebot move throughout your website.
What is robots.txt
the meta robots tag
meta robots tag parameters
If you are an SEO and don’t know about servers, then it is time to go back to basics. At
the very least we recommend having a basic understanding of the points contained
within this guide.
server status codes
404’s, 301’s and more
hosting and CDN’s
subdomains and subfolders
URL Structure and Permalinks
Having an optimized URL structure and permalinks is mandatory in the 2018 version of
SEO. Both humans and robots don’t want to read gibberish URL’s and parameters. In
this guide we show you how to make your URL’s more user friendly, and how to
optimize them for SEO.
relative vs absolute URL’s
URL’s in the SERPs
wording / keywords in URLs
Meta Description Optimization
Just updated! As of this past December Google made a major change to the SERPs
and how they display their own descriptions. At the core of any SEO campaign are meta
descriptions. In this section we’ll teach you what they are, how to write them, how to
measure them and so much more. In 2018 meta descriptions have grown in importance
now more than ever. While they aren’t officially a ranking factor, they play a huge part in
SEO with the fact that Google has been known to use them within the search engine
meta description length
meta description best practices
are meta descriptions a ranking signal?
examples of meta descriptions
Title Tag Optimization
Like meta descriptions, title tags are a core part of any SEO campaign. In addition to
teaching you how to write them and optimize for SEO, we’ll show you some real world
examples as well. Title tags are not only an important part of on page search engine
optimization, they are extremely important part of user experience as well.
title tag lengths
examples of title tags
bulk title tag analysis
title tag optimization
Headings / H Tags
Learn more about how headings or “h tags” play a role in on-page SEO and how to
properly implement them without going overboard. More than any other style of text, the
H tag stands out the most, learn to use them to your advantage.
H tags relevance in SEO
H tag optimization
h1 through h6
Structured Data and Schema Markup
Quite possibly one of the hottest topics right now in SEO is structured data and schema
markup. Since the onset of Google’s Knowledge Graph SEO’s around the globe have
been in a frenzy marking up their websites with semantic markup. In this section of our
on-page tutorial guide we’ll give you the basics and how to get started using structured
data in your website.
With the introduction of JSON-LD, the new kid on the schema markup block SEO’s now
have the ability to embed structured data into a website, without having to “attach” it to a
json-ld vs microdata
what is structured data?
other types of structured data e.g. OGP and Twitter Cards
Anchor Text Optimization
SEO is all about backlinks, right? Backlinks, backlinks, backlinks! Well, anchor text is
the human readable part of a link, and is oh-so-essential in any on-page SEO strategy.
Get to know and love anchor text and it will love you back.
Anchor text is not only a primary element of SEO, but also a secondary as well. For
instance anchor text plays a huge part in keyword prominence, internal linking, and
over optimization of anchor text
analyzing anchor text
anchor text distribution
rel=nofollow and anchor text
Blogging plays such an important role in SEO we dedicated an entire section all to itself.
In this section we’ll show you how to get started with blogging and how to optimize your
blog for search engine friendliness. There are many different ways to blog, examples
general updates about your company
fun facts about your industry
articles about your industry
Responsiveness and Mobile
The mobile revolution is here, and SEO plays a major part in it, but it’s not enough just
to have a mobile or responsive website. You’ll learn how to optimize your responsive
website for SEO, common SEO pitfalls and how responsive and mobile websites work.
Google doesn’t often come out and say “this is a ranking factor” but in 2016 Google
stated that having a mobile friendly website may in fact give you a boost in the search
engine rankings. With that, we must pay close attention to this!
responsive vs mobile friendly
We won’t bore you with cliches like “content is king” but instead dive right into how
content will help your SEO efforts and how to avoid common pitfalls that might cause a
Google algorithm adjustment or penalty. Content plays a vital role in on-page SEO, it is
base for which all SEO depends on. Content can come in the form of pure text, images,
videos, and more.
types of content
quality over quantity
One of the first things we look at when optimizing a new website is how fast it loads.
This is another aspect of SEO that Google has publicly confirmed is a factor when it
ranks websites, so with that it should not be ignored. Page speed and moreover site
speed as a whole is one of the most important factors of on-page SEO that we focus on
as an agency. Many times we’ll spend days optimizing a website for speed.
page speed vs website speed
analyzing your website
Keywords: Proximity, Density and
Close your eyes and what is the first word that comes to mind when I say SEO. Was it
“keywords?” If so your just likemost other SEO’s, and rightfully so! It is a huge part of
on-page SEO and a lot to take in, so grab a coffee and get comfortable.
HTTPS / SSL
One of the few actually confirmed ranking factors, Google recently announced that
having an HTTPS enabled website could in fact boost your rankings in the search
engines. But it’s not that simple, there are a few on-page SEO caveats you should know
as an SEO.
HTTPS / SSL as a ranking factor
SSL and on-page factors
Choosing a domain name is a near permanent decision, and one that shouldn’t be
taken lightly. Learn more about domain names and SEO, EMD’s, new gTLD’s and so
much more. While having a good domain name won’t make or break your entire SEO
strategy, it could help move things along in other ways.
exact match domains
Social Sharing and Social Media
While social media is another way to generate traffic in and of itself, it also plays a vital
role in search engine optimization. In this section we’ll learn how to use social media to
your advantage and the role it plays in SEO.
social media and on-page SEO
Another mandatory aspect of on-page SEO that all aspiring SEO’s should learn is
part of search engine optimization.
The rel=canonical tag is a simple solution to the very complex problem of duplicate
content within a website framework. In this section we’ll talk about how to implement it,
when to implement it and some common pitfalls.
the definition of rel=canonical
cross domain canonicalization
canonical HTTP headers
Learn more about the role that advertisements play in SEO and how you can minimize
the risk of being penalized by Google. Advertisements are a huge part of the web and
part of Google’s business model, but there is a fine line to walk when implementing ads
on your website. In this section we talk more about embedding ads in your site, and how
that plays a role in on-page SEO.
advertising and on-page SEO
ads and Google rankings
XML and Website Sitemaps
An XML sitemap can help create a map for Google to follow when crawling your
website. Learn the difference between an XML sitemap and a website sitemap, and why
we recommend having both for your website.
XML sitemaps vs website sitemaps
Google Search Console
Image and Video Sitemaps
If you do all of work you will get top rank in google .