On-Page SEO strategies
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On-Page SEO strategies
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Presentation Transcript
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Human Catalyst Contact us :- 8888054400
On-Page Factors • Meta title • Meta description • Body tag (H1 to H6) • Keyword density • URL structure • Image SEO • Internal linking • Keyword research • Robot.txt
Meta title :- A Page Title is one of the most important on-page ranking factors. The meta title of your webpage gives searchers and search engines a brief description of its content. Title limit up to 70 character • Description :-Meta descriptions are HTML attributes that provide concise summaries of WebPages. They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine results page (SERP).
Body tag :- The <body> tag defines the document's body. The <body> element contains all the contents of an HTML document, such as text, hyperlinks, images, tables, lists, etc. • Keyword density :-Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase
URL Structure :- An SEO-friendly URL structure is the following things: Easy to read: Users and search engines should be able to understand what is on each page just by looking at the URL. • Image SEO :- When it comes to image SEO, it's important to use relevant keywords to help your webpage rank on search engines. Creating descriptive, keyword-rich file names is crucial for image optimization.
Internal linking :-Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. • Keyword Research :-Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Keyword research is a valuable and high return activity in the search marketing field.
Robot.txt:- It is a tag or code which restrict to the Google crawl to do not read particular page.
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