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CONTENT ANALYSIS OF BREAST CANCER NEWS COVERAGE

CONTENT ANALYSIS OF BREAST CANCER NEWS COVERAGE. Sandi Smith and Charles Atkin Department of Communication Michigan State University. National News Coverage. Breast cancer risk information available to the public in the news media. Leading newspapers TV network newscasts

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CONTENT ANALYSIS OF BREAST CANCER NEWS COVERAGE

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  1. CONTENT ANALYSIS OF BREAST CANCER NEWS COVERAGE Sandi Smith and Charles Atkin Department of Communication Michigan State University

  2. National News Coverage Breast cancer risk information available to the public in the news media Leading newspapers TV network newscasts Newsmagazines

  3. NEWSPAPERS(stories per year) 50 USA Today“America’s newspaper” 50 LOS ANGELES TIMES 20 NEW YORK TIMES

  4. EVENING NEWSCASTS 10 ABC -- Peter Jennings 8 CBS -- Dan Rather 6 NBC -- Tom Brokaw

  5. NEWSMAGAZINES 10 TIME 8 NEWSWEEK 6 US NEWS

  6. RELATIVE EMPHASIS • Treatment • Awareness • Risks • Prevention • Detection • Prevalence

  7. TOP STORIES 2003-04 • 3/04 HRT study discontinued • 8/03 British HRT report: E&PBC • 6/03 JAMA HRT report: E&PBC

  8. OTHER TOP STORIES 03-04 • LETROZOLE effective as follow-up • ASPIRIN reduces BC risk • ANTIBIOTICS increase BC risk • BRCA genes increase BC risk • MAMMOGRAM provider shortage Broad but Brief

  9. Under-represented topics RISKS: • Diet - Obesity – Inactivity • Pesticides • Other Environ Contaminants (esp. localized and occupational)

  10. Under-represented topics PREVENTION: • Weight loss - Exercise • Protective parental actions • Collective policy initiatives

  11. Under-represented DETECTION • Importance of early detection • Recommended mammogram age PREVALENCE (as main theme) COMPREHENSIVE OVERVIEW

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