Product Development Roadmap_ Your Business Growth Strategy

1. WhatwedoWho weareCasestudyInsightsWhitePapersNewsLife@Cuneiform ContactUs RECENTPOsT AIforBusinessLeaders:FutureofInnovationandGrowth E-CommerceWebsiteSpeedOptimizationTipsforYourBusiness MatchingCorporateObjectiveswithProductDevelopment: A Roadmap forProductDevelopment TableofContents ProductRoadmap:AnIntroduction Whatisyourvisionandthedirectionthatyouneedyourproducttoofferoveraperiodoftime?Well,don’tworry,thisquestionmighthavebaffledyou,butwhatifwesaythatwiththehelpofahigh-levelvisualsummary,yougettoknowthewhyandthewhatbehindwhatyou’rebuilding?Aroadmapisaguidingstrategicdocumentaswellasaplanforexecutingtheproductstrategy. Theproductdevelopmentroadmaphasseveralultimategoals: • ProductRoadmap:AnIntrodu… • Whyisitcrucial tohavea pro… • Building ProductRoadmaps • HowYourProductDevelopm… • Howshouldyourroadmapb… • Thefeaturesthatgofirsto… • What kinds of productroadm… • Executiveroadmap • TheSignificance Of Product R… • The Final Goal – Implementi… Todescribethevisionandstrategy ProvideanoutlinedocumentforexecutingthestrategyGetinternalstakeholdersinalignment Facilitatediscussionofoptionsandscenarioplanning Helpcommunicatewithexternalstakeholders,includingcustomers Ideally,yourproductshouldconveythestrategicdirectionforyourproductroadmapinbusiness,andtieitbacktothestrategyforthecompany. Clearlyarticulatingtheproductvisionandstrategycanmakeiteasiertosecureexecutivebuy-in.Italsoensuresthateveryoneisworkingtowardacommongoal. Notethatroadmapsaren’tlimitedtoproducts.Instead,theseobjectivesaresimilartoothertypesofroadmaps,suchasmarketingroadmapsand ITroadmaps. SubscribeToGetLatestUpdates Email Subscribe Whyisit crucial to havea product roadmap? Productroadmapsofferauniqueperspectiveonsoftwaredevelopment,makingtheproductplanbothappealingandachievable. Thisconsidersvariousconflictinggoalsandreducesthemtotheirmostbasicform,relegatingshinyitemstothemarginsinfavourofworkthattrulyaffectstheneedlesstakeholderscareabout. Alltheeffortindividualcontributorsperformoftenmakessenseinsidetheframeworkoftheproductroadmap,andknowingthatstrategyandwhatthecompanyintendstoprovidewillhelptogetcriticsonboard.Thisofferssharedownershipoftheproductanditsachievements,inspiration,anddrive. Productroadmapshelpbusinessesavoidpetprojectsfromslinkingintotheimplementationqueue,confusionfromprevailing,andwasteofresourcesonlessimportantactivities.Fromsalespresentations,marketingplans,tofinances,everythingisnormallyheldclosertothevest;nearlyeveryoneintheorganizationwillcomeacrossproductroadmapsinoneformoranother. Roadmapssupportoutcome-drivenplanning Aftersortingandrankingeverything,theproductteamhastoconcentrateonschedulingtasks,regularlycheckinginwiththeimplementationteam,andmakingsuretheroadmap’sprioritygoalsandthemesareinline,doable,andworthwhile.Beforedoingaprioritizingprocesswithdifferentinternal(andpossiblyexternal)stakeholderstodeterminewhatwillhavethemostimpactorgreatestROI,thenextstepistodelveintothebacklogandidentifywhichthingsfitupwiththosewiderthemes. Theproductroadmapisunderwhosepurview? Whiletheformulationandmaintenanceofaproductroadmapshouldbeateameffort,theproductmanagementteamistheultimateaccountablegroupforthis.Thisspecialmixofinformationandfree-for-allcooperationwithdistinctownershipgetsstakeholdersonboard. Product roadmaps offeraunique perspective on software development, making theproductplanbothappealingand achievable. Productmanagementcandevelopthe main themes forthis stageoftheproduct’slife,keeping in mind the desired results. BuildingProductRoadmaps This istheidealprocedure toestablisha productroadmap Astronggatekeeperworksthedoorinanidealmanner.Theriff-raffmustbekeptatbaysothatonlythingsworthyofaslotcanbeselectedtopreservecredibilitywithstakeholders. Utilizethesecriteriatoensurethattheroadmapisfreeofanyadditionsthataren’tdeservingof them: Isitfitting?Manyexcellentconceptsarepresent.However,priorityandschedulingrealitiescometogethertoformroadmaps.Itisnotafeasiblealternativetocraminanadditionalone. Doestheuseractuallyfindvalueinit?Ifnot,reservethatareaforsomethingthatismoreuseful. Doesithavean owner?Everyrequest needs anallywhowillkeep pushingfor it andwhoisawareofitssubtleties. Isthereproofforthatworth?Hirsuteintuitionandinstinctsareforbeginners.Metricsshouldbeusedtoguidefeaturedecisions,andthisassertionshouldbesupportedbywell-documentedfacts. HowYour Product Development Roadmap WillEvolve Productsinvariablygrowdeeperastheyadvance.Theymustperformmore,assistmorepeople,andintegratewithothergoodsandservices.Productroadmapsundergotheirownchangeaswell. A roadmapfor arecentlylaunched MVPis verydifferentfrom onefor anestablishedproductinnumerousways: Goals Theobjectivesofastart-updiffergreatlyfromthoseofanenterpriseproduct.Thefirstismerelyattemptingtoestablishitsfeasibility,acquiresometraction,andexpand.Thelatterwillhaveawiderrangeoftargetsandmorecomplexstrategicgoals. Timelines It’sconsiderablymoredifficultforstart-upstoforecasttheneedsandprospectsfortheirproductsinthefuture.Assuch,itislikelythattheirroadmapswon’treachtoofarinthefuture.Firmerlonger-termstrategiescanbemadewithestablishedproducts.Theycomprehendthemarketandtheirclientsbetter. Frequency Youhaveto“alwaysbeshipping”whileyou’reyoungandtenacious.Productsthataremoredevelopedcanreleasemoreslowlyandwithlesshurry. Dependencies Newbusinessesoftenmoveswiftlyanddodamage.Regressionproblems,third-partyintegrations,andlegacyproductsareallconcernsformatureproducts. How shouldyourroadmap beplannedwithregard totechnicalityandfinanciallimitations? Newfunctionalityandintegrationsareamongtheelementsofanyplanthatinspiretheaudience.Still,therehastobesomewhereforthelessinterestingneed-to-dochoresaswell. Ignoringimportantsubjectsincludingtechnicaldebt,scalability,andcybersecurityispennywiseand poundsfoolish.Eventuallytheproductwillhavetocoverthosesubjects.Shouldtimenotbeallowedintheroadmapaheadfortheseactivities,itwillseemmorelikeanunanticipateddelay,lapse,orinadequateplanningthansimplyrealizingyouhavetoeatyourvegetablesupfront. Thefeaturesthatgofirstontheproductroadmap? A great dealof thought, research, and discussion goes into creating a roadmap. Prioritizing features andimprovementsaccording to arangeof factors is what’s left to do after strategies and goals have been established. Therearecountlesswaystorankprospectiveroadmapcomponentsinorderofimportance.Thereexistnumerousframeworkstoselectfrom,suchastheRICEScoringModel,MoSCow,andOKRs. Whicheverstrategyisfinallychosen,effectiveprioritizationnecessitatesthatproductteamscompletetheirhomework.Evaluatetheworth,degreeofwork,andopportunitycostsofeachitemunderdiscussion. Teamsalsoneedtoconsidertheadvantagesofachievingshort-termobjectivesvs.movingclosertolong-termones.Astrongroadmapwillincludethetwoelements.Thismakessurethatlittlevictoriesareconsistentlyachievedwithoutdelayingtheeffortneededtoprogressthebroaderproductplan. Whatkindsofproductroadmapsarethere? We determine theaudiencewe are looping in beforebeginning to developa roadmap. Thisallowsyou to customize the content, focus, and divert to meet their demands. Here,we’llgooverfourinstancesofroadmapstakeholdersandthemainpurposetheroadmapfulfilsforthem. Executiveroadmap Itisimperativethatyoustrivetogainthesupportandenthusiasmofthisaudiencethroughouttheproduct’sdevelopmentcycleandgetbuy-infortheproductvision. Theseroadmapsmustprovidehigh-levelstrategicconcepts,likeexpandingthemarket,gainingtractioninuntappedmarkets,satisfyingcustomers,andmaintainingmarketposition. WhileCEOsalsoneedtheirownkindofstrategy,investorsandboardmembersalsohavedifferentneeds.Theproposedwork’sabilitytoboosttheproduct’s(andcompany’s)valuemustbehighlighted.Itoughttodemonstratehowimprovementsimpactthekeyperformanceindicatorsthataremostimportanttothatgroup. Engineers’roadmap Feature,release,sprint,andmilestonearefrequentlythefocalpointsoftheseroadmaps.Theseroadmapsshouldstillincludethemesandgoalsfortheproduct,though.Comparedtoexecutive-facingroadmaps,theyusuallyhaveamorefocusedscopeandashorterlength.Theseroadmapsarefrequentlyattheepicorfeaturelevelforpeoplewhouseagiledevelopmentroadmap. Engineeringroadmapsoughttobeasdetailedasfeasible. ARoadmapwithanemphasisonsales Asalesroadmapthatcombinesthebenefitsoftheproductfortheclientanditsfeaturescanaidsalesteamsinunderstandinghowtosellmoreoftheproduct.Payattentiontoboththedirectbenefitsoftheproductforrepsandtheuserbenefitsthattheycanconveytotheirclientsandpotentialclients.Whenatallpossible,combinerelatedfeaturesorproductsintothemesthatsalesrepresentativescantalkaboutwithpotentialcustomers. Aprospectandcustomerroadmap Aproductroadmapforclientsandpotentialclientsiscreatedwhenyoufullyconcentrateontheadvantagesoftheproduct.Customerroadmapshaveeye-catchinggraphicsandsimple-to-understandsectionsbecausetheyareexternalpapers. Cautionmustbeexercisedwhendiscussingthesetypesofroadmapsbecausesomeoutsideinfluencesmayinterferewiththeproceduresinvolvedinproductdevelopment. The Significance Of Product RoadmapSoftware Productroadmapsarenotanewconcept;previously,theyweregeneratedusinginferiorsolutionsthatweredesignedwithotherutilitiesinmindthroughoutthemajorityoftheirexistence.Itmayhavebeenprojectmanagementtools,Ganttcharts,spreadsheets,orotherdata-intensivesoftware. However,accessibilitywasfrequentlyadifficulty,andtherewerefewvisualindicationsforthecasualreviewerastowhatwasrequired. Everymodificationnecessitatedhoursoffinickytweakingtoensurethateverythinglinedupandlookedaswellasitdidthefirsttime. However,astechnologyadvanced,productmanagerswerenolongerboundbytheirlimitations.Instead,solutionsarecurrentlyspecificallydesignedfordevelopingproductroadmapsthatincludefeaturesandcapabilitiesthatdonotexistelsewhere. Thesetoolsenablethecreationofvisual,theme-basedroadmapsthatprioritizetheconversationoverindividualfeaturesandshifttheattentiontostrategicgoals.Theyalsouseacloud-basedviewertopreventoutdatedversionsfromcirculatingandbeingreferenced. Thereisamultitudeofproductroadmappingsoftwareavailablethatcaneasilyproducepersonalizedversionsoftheroadmapbasedonthetargetaudience.Theycanalsocommunicatewithothercriticalcomponentsoftheproductstacktokeepthingscurrentandalertstakeholderswhenchangesaremade. The FinalGoal–ImplementingTheProductRoadmap Aproductroadmapisavision,strategy,andplanratherthanafinalizedproduct.The productroadmapmustbesuccessfullyexecuted.Togettothatsituation,Startingwithsocializing, ensuringthattheproductroadmapanditsobjectivesareproperlyunderstoodbytheteamsentrustedwithbringingitalltogether.ThiscomprisesUI/UX,engineering,architecture/IT,testing,andoperations,allofwhichcontributetothetransformationofcreativeideasintotangibleproducts. However,simplygettingeveryoneonthesamepageandthen“throwingitoverthewall”doesnotensureafinishedresult.Asaresult,productmanagementmustbeinvolvedthroughoutthedesign,development,testing,anddeploymentstagesoftheprocess. Partofthisnecessitatesproactiveparticipationfromtheproductteam,withfrequentcheck-insandconversationstoensurethatplansarefaithfullycarriedoutandtointroducenewlearningsandinformationastheybecomeavailable.Rememberthatitallcomesdowntoefficientlysynchronizingyourinternalteams,theirexecutionstyles,anddeterminingwhatyourcompany’sgoalsare,howthey’remeasured,andwhatyourproductisexpectedtoprovidetofulfillthem.Thismanner,youcanensurethatyourroadmaptellsthestoryofhowyourproductwillachieveitsobjectivesandwhatisgenuinelydoable. IFYOULIKETHEPOsT,DOsHARE! FacebookTwitterLinkedInEmail

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