Product Strategy. What is a Product?. Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need
The CORE product is NOT the tangible physical product. This cannot be touched. Its the BENEFIT of the product that makes it valuable to you. E.g when purchasing a vehicle, the benefit is convenience i.e. the ease at which you can go where you like, when you want, etc. Another core benefit is speed since you can travel around relatively quickly.
Product support services
Service inseparability- a major characteristic of services. They are produced and consumed at the same time and cannot be separated from their providers