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The Future of Premiums Mid-Project Update: TRAC Dev Workshop

This study includes an environmental scan, discussion groups, and online surveys. Discussion groups consist of members not tech-savvy and prefer physical CDs and DVDs over digital formats. Participants like the permanence and ease of technology, except for using Pandora and web supplementary information. Test Combo 1: $150 Pledge for 6 DVDs plus Book. Combo 2: $150 Pledge for Website Membership plus Book.

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The Future of Premiums Mid-Project Update: TRAC Dev Workshop

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  1. The Future of Premiums Mid Project Update TRAC Dev Workshop, January 16, 2013

  2. Study Design • Environmental Scan • Discussion Groups • Online Surveys

  3. Discussion Groups • Members not tech savvy • Did not own MP3 players or tablets. • Did not download digital music. • Like the physicality/”shareability” CDs & DVDs. • Like the permanence/ease of the technology. • Exception Pandora & supplementary information from web

  4. Test Combo 1 – $150 Pledge6 DVDs plus Book

  5. Combo 2 - $150 PledgeWebsite Membership plus Book

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