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Knowledge Mobilization/ Knowledge Translation. HOW TO DO IT!. the WHO? t he WHAT? the HOW? ***************** t he WHEN? t he WHAT IF? the WHAT NOW?. WHO?. ** involve key people and stakeholders throughout all stages of the process if possible.

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Knowledge mobilization knowledge translation

Knowledge Mobilization/Knowledge Translation

How to do it

the WHO?

the WHAT?

the HOW? *****************

the WHEN?

the WHAT IF?


Knowledge mobilization knowledge translation

** involve key people and stakeholders throughout all stages of the process if possible

** consider the culture of the population/organization who you are reaching out to

** make use of already existing partnerships or natural go-betweens to help deliver information

Who will you reach? Who will benefit from this information?

- other researchers, service providers, consumers, organizations/associations, public, media, decision/policy makers, industry leaders, research funders, special interest groups

What characteristics are most important in the audience when it comes to sharing knowledge with them?

- education level, expertise, time availability, readiness for change, organizational priorities

Who will share the knowledge?

- an individual, group, organization

-credible, trustworthy, professional, appropriate

Knowledge mobilization knowledge translation

** different messages for different audiences

** messages may emerge as the process unfolds

** consider what is feasible given time and resources


** be sensitive to the implication your message may have

What is the key message? What information do you want to share?

  • data, findings, conclusion, recommendations, your process

    What do you want to accomplish by sharing this knowledge?

  • awareness, interest, policy change, behavior change, set an example

  • specific outcomes of your research and knowledge sharing **very important**

Knowledge mobilization knowledge translation

** different approaches for different audiences

** the options are endless – be creative

** use your strengths and existing assets and connections

** share message repeatedly using a variety of ways

How will you share the message/knowledge? What strategies will you use?

  • social media, email, events, discussion, presentation, newsletter, training session, lunch and learn, infographic, publication, media, press release, webinar, communities of practice, etc………..

    What opportunities exist for sharing this knowledge?

    -ask stakeholders and colleagues for suggestions

Knowledge mobilization knowledge translation


** traditional dissemination, such as academic publications, and conference presentations, is a passive form of sharing. It may be easier to reach a broad audience, but it is less effective.

** use methods that encourage exchange of ideas/knowledge

Knowledge mobilization knowledge translation

Ideally Knowledge Mobilization should be integrated into the entire process- through collaboration between researchers and research users.

- setting the research questions, deciding on methodology, collecting data, interpretation and dissemination of findings

What if what now

Know your barriers- What obstacles might you face?

Evaluate– Have you reached your audience? Have you met your objectives?

- policy/procedures of organization, sensitivity to the subject being studied, participation, etc.

Revise, try again or try something new if needed.