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Rhetorical Analysis. Rhetoric . The study of effective speaking and writingThe art of persuasion. Rhetorical Analysis. The Rhetorical Situation . P: purposeA: audienceP: pathosE: ethosL: logos. . Five concepts to help explore any rhetorical situation . Rhetorical Analysis. Purpose. What change does the writer/speaker want to effect?IMPORTANT: To ensure you have a clear understanding of purpose, you should be able to express this in terms of physical, tangible action.A writer may have mul9460

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