REPEATED CUSTOMERS: THE MANTRA BEHIND SUCCESSFUL ECOMMERCE SITES

1. REPEATED CUSTOMERS: THE MANTRA BEHIND SUCCESSFUL E- COMMERCE SITES Customers, customers, and customers are all that we need. But what if they just visit and buy from your E-commerce site just once? Is that the thing for which you worked hard all these days? Definitely not, so in this post I am going to provide you with some simple tricks by which you can successfully turn your readers into your customers, not just customers you can turn them into your repeated customers if implemented correctly. What you are waiting for, let us get started with the post. It is still a big mystery for many E-Commerce sites, whether it is one month old or one year old or ten years old about how to get repeated customers as their E-commerce success depends upon the number of customers. Some of the big giants such as Amazon or Alibaba are the most popular E- commerce sites across the world and their CEO’s being among the richest persons of the world. Big giants like Amazon or Flipkart do the same business as that of you, but why they are more successful when you are still sitting in the homes and figuring it out? Simple they are the same persons as that of you but their implementation is totally different from yours. So without wasting more time let us get started with the topic. WHAT IS E-COMMERCE SITE? Everyone at some point of time in their life must have done shopping, so even E-commerce sites deals with shopping but not with the traditional way of shopping which we used to do, we are in the modern era and we have progressed a lot digitally. so by using technology and the internet, we shop for our desired products online from different merchants. In simple words, E-Commerce sites can be described as selling and buying goods from all over the world using the internet. Some of the most popular E-Commerce sites across the world are 1. Amazon 2. Alibaba 3. Flipkart 4. Shopclues 5. Snapdeal 6. eBay

2. You have done all the hard work of creating an E-Commerce site and posted all your products with a great description. Now you must be worried about how to attract customers. do not worry as you can learn some tactics on how to attract customers with ease. How to attract customers and get repeated customers? Customers are often considered as stepping stones for your success. If customers are more then sales will increase. As sales increases, Revenue increases. With the increase in revenue, one will get high profits which will eventually result in greater ROI. Everyone starts the business for profits but going blindly can drown them in the sea of competitors, so as the basic step we need to analyze the business tactics and then implement accordingly. There are many ways to get repeated customers, each and every tactic may not have the effect but definitely helps you to get repeated customers, some of the tactics to get repeated customers are 1. Attractive landing page 2. Provide offers 3. Ask your customers to subscribe 4. loyalty programs 5. Provide customer support 6. Retarget customers with retarget advertisements 7. Quality products 8. Low prices 9. Free and fast shipping 10. Update your products regularly 11. Ask customers for feedback 12. Provide detailed information of your products 13. Provide with different payment modes 14. Use emails to send personalized offers 15. Give them assurance on products ATTRACTIVE LANDING PAGE:

3. We have been listening to the saying “ FIRST IMPRESSION IS THE BEST IMPRESSION ” and that’s true. We fall in love with those things which looks attractive at very first impression. A landing page can be described as the very first page of your website. So being the first page of your website, if it is not attractive then online visitor loses his impression towards the website eventually which results in a loss of customers. As you are striving for more customers one should make sure that his or her landing page is attractive. You should also make sure it contains the relevant information as per search results. So while designing a landing page one should make sure it contains the following • The landing page must be attractive • The landing page should contain relevant information PROVIDE OFFERS Who doesn’t love offers? Everyone is so fond of offers and it is no surprise that the E-Commerce which provides more offers to his or her customers have seen a drastic change in his or her sales of products. Increase in sales results in profits which eventually results in greater ROI. Every time you check into Amazon or Flipkart they always provide their customers with offers. So that’s their one of the secret weapons to attract more customers than other E-Commerce sites. As they provide offers when the same customer wants to but he checks the same E-Commerce site to know whether they are providing any offers on the product. So providing your customers with offers helps you to get them back again on to your E-Commerce site which means repeated customers. Customers love offers, the more offers you provide, the more they visit your E-commerce site. They always check offers, so be the one who provides offers. ASK CUSTOMERS TO SUBSCRIBE I know it is so frustrating when you enter a website and then they ask you to subscribe, you would either simply leave the website or close that message. 90% percent of any website visitors won't subscribe unless and until they get some kind of benefits. So whenever you ask your visitors or customers to subscribe, make sure that you provide them with any discount voucher. For example, leave a message which reads “subscribe now to get a 20% discount voucher to your email”. This type of messages are the most attractive and drags almost each and every individual to subscribe to your website..

4. So what do you get when they subscribe? When they subscribe you have a lot of contacts in your database. So whenever you provide any offers or you place some new products On your E-Commerce site, you can directly send an email to them. As almost 90% of internet users are having email accounts, there is a high chance of getting more visits to your website. So pop up a message on your landing page with some nice offer and ask them to subscribe to your E-Commerce site LOYALTY PROGRAMS There might be many customers who are loyal to your E-Commerce sites but have you been loyal to your customers Is the question. If you are not loyal then it is the high time to start being loyal. Loyalty programs are those programs which are provided to your loyal customers in which we provide some percentage of the amount as cash back from their total transaction amount. By holding loyalty programs it helps you to win the customers trust and loyalty. They never think of some other site when they wanted to buy products online. Loyalty programs help you to get repeat customers and earn their trust and loyalty to your E-commerce site. So start providing your most loyal customers with loyalty programs which differentiates them from other customers. PROVIDE CUSTOMER SUPPORT: people have the doubting nature and they won't believe anything that easy. They always have queries. So we always need to provide them with customer support to resolve their queries. Customer support is a must thing to be provided, it helps us to earn customer’s loyalty and trust. Basically, Customer support can be provided in three different modes, they are 1. Call support 2. Chat support 3. Email support Nowadays people are active on social media, so whenever they get any queries, instead of opting for customer support, they are posting on social media. So you should make sure you use social media and resolve their queries in no time.

5. When you act spontaneously to resolve their queries, they get trust in you eventually building up your business. RETARGET CUSTOMERS: Customers visit and leave your E-commerce site without taking any action. So to bring back those customers back to your website we use retargeting advertisements. Advertisements which are used to retarget customers are called as retargeting advertisements. In retargeting advertisements, you use a cookie-based technology which enables you to know the search history of the customers which helps you to place real-time advertisements according to his search history. As per a report, online readers click more than 70% of advertisements that they find relevant to their search results. So to retarget customers, always place relevant ads based on their search history so that they get attracted and clicks on the link and increases the number of visits to your website. Retargeting customers helps you to get repeated customers. QUALITY PRODUCTS: There are two types of marketing strategies The first strategy is to maintain low quality so that the cost of product gets reduced and quantity increases. The second strategy revolves around quality, they make sure to provide high quality and as expected even the price will be high. we all love things that are at a low cost. While checking the products online, customers give first priority to quality and the second priority to price. So customers check for the products which are having good quality and coming at a low price. What happens if the quality of the product is not good? If the quality of the product isn’t good then there is each and every chance that it gets broken. It is not only the product that gets broke, with the product even customer’s trust gets broken. He will lose trust in you which makes him check other E-commerce sites while buying products. So that means when you are not maintaining the quality for products you will lose the customers. So always try to maintain the quality of products which helps to build customers trust. LOW PRICE:

6. Imagine a situation where you wanted to buy a mobile. What do you do? you will browse all the E-COMMERCE websites and check prices in all the e-commerce sites and buy your mobile phone from the site that is providing you with the best price. Not only you, everyone loves the products at low prices. They browse through each and every E-Commerce website to buy their desired product and buys from the site which is providing them with the best price in the competitors. So while maintaining an E-Commerce site one should make sure that the price he mentioned for products is less when compared with his or her competitor's E-Commerce sites. As aforementioned one should also make sure that he or she maintains the quality of products while providing them to customers at the best price they can. In the sea of competitors, one should follow all the tactics mentioned above to place himself or herself above everyone. FREE AND FAST SHIPPING : Imagine you have added some items from an E-commerce site to your cart and while proceeding to buy them, a message appears which says that you need to pay rupees 50 for shipping, then what you do? You try to buy the same products from other E-commerce sites in which there free shipping. So when you own an E-commerce site do you want to lose a customer who wanted to buy goods worth 50,000 rupees just for rupees 50 shipping charge? The answer would be a big NO. so make sure that you provide your customers with free shipping. So half part in shipping is done the other half part is making sure it is delivered in a span of 2 or 3 days and if possible try to deliver it on the same day. Customers would be eagerly waiting for their products that are ordered online and they love fast shipping. So when you deliver in a span of 1 to 3 days, they will fall in love with your shipping process and whenever they think of online, they just order from your E-Commerce site. So make sure for repeated customers you always use fast shipping which is free of cost.

7. UPDATE YOUR PRODUCTS REGULARLY: Imagine your browsing through some XYZ E-Commerce site, you have seen a particular product on Day 1 and assume that you have continuously browsed the E-commerce site daily for a month and you always find the same products that you have found on day1 what do you do? As simple as that you will stop checking the E-commerce site again as their products are outdated. So when you have started an E-Commerce website make sure that you always remove the unsold products or replace the old products with the new markets that are trending in the market. People come and check your E-commerce site, not for just one or two days, they check regularly. So when customers find the same products that they have found on day 1 they will not only stop checking your products, they stop visiting your E-commerce site. Always keep the customer’s in mind and think from their point of view. Try to keep a track on what customer needs and act accordingly by updating the products in your E-Commerce site on the basis of new trends in the market. ASK CUSTOMERS FOR FEEDBACK : whenever you wanted to buy something from online you will always have a lot of doubts regarding the product such as Is it genuine or not? whether we get the warranty for the product? Does it have any issues? Does the product work well? So how you get all the answers to the aforementioned questions? Simple you will browse through the Google for reviews but you end up reading customers reviews from some other E-Commerce sites. Positive reviews encourage you to buy the product and negative reviews not to buy the product. While buying products from online people have a habit of checking for reviews about the product like how it works, is it worth to buy the product from this website or not. So when you ask your customers to provide feedback, this feedback can help your new customers to trust you and they blindly believe in the feedbacks.

8. Feedbacks can make or break one’s business. As a businessman or businesswoman, you should always take the negative feedback from your customers and work on that and then try to fix them which helps you to gain their trust. Whereas the positive feedback from customers will help you to increase your sales. PROVIDE DETAILED INFORMATION ABOUT PRODUCTS : When we buy a product regardless of its price we check for the detailed information. If they are some electronics, customers always have doubts such as how to use the product etc] For example, when we are buying a mobile phone we check out description such as • RAM’ • ROM • CAMERA • SNAPDRAGON • DESIGN BUILT ETC So we try to read the entire description of mobile phone and ensure that we are buying the best when compared with other mobile phones in the market. so elaborated information about the products allows your customers to know about the product in-depth. What happens if you don’t provide with detailed information about products? When you don’t provide detailed information about products customer needs to buy, then they check for detailed reviews and they end up reading reviews about their desired products from other E-commerce sites and eventually they buy the products from that E-Commerce site. So always remember that you provide detailed information about the products that you have listed in your E-Commerce site which will educate your customers. PROVIDE WITH DIFFERENT PAYMENT MODES: There are thousands of customers online, and they choose a different payment method. One may have access to debit cards while others may choose credit cards and some go with the option of cash on delivery. People choose payment option depending upon their situation. So if you even miss one payment option, then you are almost losing thousands of

9. customers. so make sure that you provide your customers with all the available payment options In the market Some of the different options which are available are : 1. Cash on delivery 2. Pay through net banking’ 3. Pay through debit card 4. Pay through credit card 5. Pay through mobile wallets 6. Pay through EMI What if I miss any one of the payment methods? Assume your E-Commerce site is not having cash on delivery option. So the persons who don’t have either debit or credit card they want to pay by cash on delivery. So when your E-Commerce site is not having cash on delivery option, they check through your competitor sites and buy from there So make sure that you list all the different payment methods available in the market. USE EMAILS TO SEND PERSONALIZED OFFERS 90% of internet users use emails. Some people like to buy sports items while some likes to buy clothes. So what if you send an email with information about clothes to the one who likes sports items and the other mail with information regarding sports item to the one who is interested in buying clothes? They get frustrated and unsubscribe from your emails. So make sure you send emails that are personalized according to customers. send personalized emails so that you get repeated customers. GIVE THEM ASSURANCE ON PRODUCTS People look out for products that either have warranty or guarantee. When you are not assuring them of the products they won’t buy Even if your products are of better quality and low cost. So always make sure that you give assurance to your customers by either providing warranty or guarantee. CONCLUSION : For one to be successful in the business, they require repeated customers. as said customers play a vital role in developing your business. So when you keep your customers happy, then they revisit your E-Commerce site.

10. Customers can make or break one's business. There are countless ways To get repeated customers but the above-mentioned tactics are some of those which has more impact on users. With the help of digital marketing and the above-mentioned tactics place your E-commerce site above the rest. Always think from the customer point of view and act accordingly by providing them with offers and keep a track of them by providing relevant real-time advertisements. You are only successful when a customer is happy. Always keep in mind that “more customers means more sales which eventually leads to more profits that generate greater returns on investment”.