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Puspita Kencana Sari S.Kom, M.T.I 081510365085. Business of Information (BOI). Week #3. Aturan Kelas. Ketidak hadiran maksimal 3x (BUKAN JATAH!!) Toleransi keterlambatan 15 menit. HP di non-aktifkan/ mode-silent KOMPONEN PENILAIAN UTS : 30% UAS : 30% Tugas : 40%

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aturan kelas
Aturan Kelas
  • Ketidak hadiran maksimal 3x (BUKAN JATAH!!)
  • Toleransi keterlambatan 15 menit.
  • HP di non-aktifkan/ mode-silent


  • UTS : 30%
  • UAS : 30%
  • Tugas : 40%
  • Bonus: 10% (Quiz, Partisipasi di Kelas)
starting a new business
Starting A New Business
  • Small Business :
    • Is independently owned business that has relatively little influence in its market
    • Can have as many as 1.500 employees (SBA standards)
    • In Indonesia, it’s called UMKM:
      • Usaha Mikro
      • Usaha Kecil
      • Usaha Menengah

starting a new business1
Starting A New Business
  • Popular Areas of Small-Business Enterprise
    • Services
    • Retailing
    • Construction
    • Wholesailing
    • Finance and Insurance
    • Manufacturing
    • Transportation
    • Other – Information??? (publishing, newspaper, radio-broadcaster)
starting a new business2
Starting a New Business
  • Crafting a Business Plan
    • Setting goals and objectives
      • What are the goals & objectives?
      • What strategies will be used to obtain them?
      • How will these strategies be implemented?
    • Sales Forecasting
      • Logic and research of current market,
      • Strengths & weaknesses of existing firms, and
      • Means by which new venture will compete
    • Financial Planning
      • How much money is needed before the business opens
      • How much is needed to keep the business going before it starts earning a profit
starting a new business3
Starting a new business
  • Markets Study:
    • Who and where are my customers?
    • How much will those customers pay for my product
    • How much of my product can I expect to sell?
    • Who are my competitors?
    • Why will customers buy my product rather than the product of my competitors?
reasons for failure
Reasons for failure
  • Managerial incompetence or inexperience
    • Don’t know how to make basic business decisions or understand basic management principles
  • Neglect
    • Launch ventures in their spare time or devote only limited time
  • Weak control systems
    • Potential problems become serious
  • Insufficient capital
    • Overly optimistics about how soon they’ll start earning profits
reason for success
Reason for Success
  • Hard work, drive, and dedication
    • Must be committed to succeeding and willing to spend the time and effort
  • Market demand for the products or services being provided
    • Careful analysis of market conditions
  • Managerial competence
    • Through training or experience or by drawing on the expertise of others
  • Luck!
  • If you were going to open a new business of information, what type would it be? Why?
management process
Management Process
  • Management is the process of planning, organizing, leading, and controlling an organizaton’s financial, physical, human and information resources to achieve its goals.
management process1
Management Process
  • Planning
    • Determining what the organization needs to do and how best to get it done.
    • 3 main components:
      • Determine goals
      • Develop a comprehensive strategy for achieving those goals
      • Design tactical and operational plans for implementing the strategy
management process2
Management Process
  • Organizing
    • Organize activities, people and resources
    • Diagram the relationshiops among the various jobs within the companyto help everyone understand his/her role in the company.
management process3
Management Process
  • Leading
    • Guide and motivate employees to meet the organization’s objectives.
  • Controlling
    • Process of monitoring an organization’s performance to make sure that it is meeting its goals.
    • Show where performance is running better than expected (standard) and where should be adjusted.
basic management skills
Basic Management Skills
  • Technical Skills
    • Skills needed to perform specializied tasks
  • Human Relations Skills
    • Skills in understanding and communicating with other people
  • Conceptual Skills
    • Abilities to think in the abstrack, diagnose and analyze different situations, and see beyond the present situation
basic management skills1
Basic Management Skills
  • Decision-making Skills
    • Skills in defining problems and selecting the best courses of action.
  • Time Management Skills
    • Skills associated with the productive use of time
  • Management Skills for the 21 century
    • Global management skills : needed to compete in a global environment
    • Management and Technology skills : needed to utilize technology to process information and better communication
strategic management
Strategic Management

Setting Business Goals

  • Goals – objectives that a business hopes and wants to achieve
  • Purposes of goal setting:
    • Provides direction and guidance for managers at all levels
    • Helps firms allocate resources
    • Helps to define corporate culture
    • Helps managers assess performance
  • Mission statement – organization’s statement of how it will achieve its purpose in the environment in which it conducts its business
strategic management1
Strategic Management

Formulating Strategy

  • Creation of a broad program for defining and meeting an organization’s goals

Analyze the organization

Formulate strategy

Match the organization and its environment

Set strategic goals

Analyze the environment

operation definition
Operation Definition
  • Operation/production
    • Activities involved in making products – goods and services – for customers
  • Goods Production
    • Activities producing tangible products, such as radios, shoes, buses, cars
  • Services Production
    • Activities producing intangible and tangible products, such as entertainment, transportation, and education
differences between service and goods manufacturing operations
Differences Between Service and Goods Manufacturing Operations
  • Interacting with customer
    • Combination of making or fixing good and delivering it
    • Need interpersonal skill
  • Service can be intangible and unstorable
    • Intangibility – services can’t be touched, tasted, smelled, or seen, but they’re still there
    • Unstorability – services can’t be produced ahead of time and then stored for high-demand periods
differences between service and goods manufacturing operations1
Differences Between Service and Goods Manufacturing Operations
  • Customer’s presence in the operation process
    • Because service operation transform customers or their possessions, the customer is often present in the operatiom process.
  • Intangibles count for service quality
    • Consumers use different measures to judge services and goods because services include intangible, not just physical objects.
    • Quality of work vs. Quality of service
operation processes
Operation Processes
  • Is a set of methods and technologies used to produce a good or a service.
  • Goods Production Processes: Make-to-Order Versus Make-to-Stock
    • M-t-O: respond to one-of- a-kind good requirements with unique characteristics
    • M-t-S: produce standard goods to be stocked for mass consumption
operation processes1
Operation Processes
  • Service Production Processes: Extent of Customer Contact
    • Low contact systems: customers are not in contact while the service is performed. Examples: bank, gas and electric companies
    • High contact systems: to receive the service, the customer must be part of the system. Example: transportation
supply chain
Supply Chain
  • Flow of information, materials and services that start with raw materials suppliers and continues adding value through other stages in the network of firms until product reaches the end customer
  • How about information manufacturing operations and operation processes?