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Puspita Kencana Sari S.Kom, M.T.I pkencana2011@gmail.com 081510365085. Business of Information (BOI). Week #2. Aturan Kelas. Ketidak hadiran maksimal 3x (BUKAN JATAH!!) Toleransi keterlambatan 15 menit. HP di non-aktifkan/ mode-silent KOMPONEN PENILAIAN UTS : 30% UAS : 30% Tugas : 40%

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aturan kelas
Aturan Kelas
  • Ketidak hadiran maksimal 3x (BUKAN JATAH!!)
  • Toleransi keterlambatan 15 menit.
  • HP di non-aktifkan/ mode-silent

KOMPONEN PENILAIAN

  • UTS : 30%
  • UAS : 30%
  • Tugas : 40%
  • Bonus: 10% (Quiz, Partisipasi di Kelas)
role of information systems
Role of Information Systems
  • Major role:

To provide effective support of a company’s strategies for gaining competitive advantage.

  • Strategic role:

To develop products, services, and capabilities using IT that give a company major advantages over the competitive forces

competitive forces michael porter
Competitive Forces (Michael Porter)
  • Business that wants to succed must develop and implement strategies to effectively counter:
    • The rivalry of competitors within industry
    • The threat of new entrants into an industry and its market
    • The threat posed by substitute products which might capture market share
    • The bargaining power of customers
    • The bargaining power of suppliers
competitive strategies 1
Competitive Strategies (1)
  • Cost Leadership
    • Becoming low-cost producer
    • Finding way to help its supplier or customer reduce their cost
  • Differentiation
    • Differentiate product/service from competitors’
    • Focus in particular segments or niches of a market
competitive strategies 2
Competitive Strategies (2)
  • Innovation
    • Finding new ways of doing business: develop unique product/service, entry into unique market, or change the business process
  • Growth
    • Expanding company’s capacity
    • Expanding into global market
  • Alliance
    • Establishing new business linkages with customers, suppliers, competitors, and other companies
virtual organization
Virtual Organization
  • Is an organization that uses IT to link people, organizations, assets, and ideas
  • Uses the Internet, intranets and extranets to form virtual workgroups and to support alliance with business partners
  • Why?

With a strategic alliance of all-star partners can it assemble the components it needs to provide a world-class solution for customers and capture market opportunity

knowledge creating company
Knowledge-creating Company
  • Learning organization as a competitive advantage
  • Two kinds of knowledge:
    • Explicit konwledge
    • Tacit knowledge
  • Knowledge Management System:
    • Manage organizational learning and business know-how
    • Internet and intranet websites, groupware, data mining, knowledge bases, online discussion group
discussion 1
Discussion (1)
  • Wikipedia Faces Down Encyclopedia Brittanica [O’Brien, pg. 66]
    • How Wikipedia build its competitive advantages?
what is e business
What is e-business?
  • Use of the Internet and other networks and IT to support electronic commerce, enterprise communication and collaboration, and Web-enabled business processes, both within a networked enterprise and with its customers and business partners. [O’brien & Marakas, 2008]
cross functional enterprise applications
Cross-functional Enterprise Applications
  • Cross the boundaries of traditional business function
  • Use IT to share information resources and improve the efficiency and effectiveness of business processes, and develop strategic relationships with customers, suppliers, and business partners
functional business systems
functional business systems
  • a variety of types of information systems (transaction processing, management information,decisionsupport, etc.) that support the business functions of accounting,finance, marketing, operations management, and human resource management.
leveraging information resources
Leveraging Information Resources
  • Data warehousing:
    • The collection, storage, and retrieval of data in electronic files
  • Data mining:
    • The application of electronic technologies for searching, sifting, and reorganizing pools of data to uncover useful information
    • Helps manager plan for new products, set prices, and identify trends and shopping patterns.
  • Information Linkages with suppliers:
    • Suppliers can observe up-to-minute sales data on individual items, by store, to forecast sales demand and plan delivery schedules
discussion 2
Discussion (2)
  • How does IT impact on the business of information?
discussion 3
Discussion (3)
  • Mention some trends in telecommunication technology that can encourage development of information business!