Business of Information (BOI). Week #1. Aturan Kelas. Ketidak hadiran maksimal 3x (BUKAN JATAH!!) Toleransi keterlambatan 15 menit. KOMPONEN PENILAIAN UTS : 30% UAS : 30% Tugas : 40% Bonus: 10% (Quiz, Partisipasi di Kelas). INTRODUCTION TO BUSINESS OF INFORMATION. What is INFORMATION ?.
“Information is the currency of today’s world. Those who control information are the most powerful people on the planet – and the ones with the most bulging bank accounts”
(Matthew Lesko, Columnis at New York Times)
“Antonio from Helvetia Square Market” [Birchler: 76]
“A lot of information processing going on in market, but only the smaller part of it relates to prices; the larger part concens quality”
“Information is costly to produce but cheap to reproduce” (Shapiro and Varian, 1999)
BUSINESS of INFORMATION?
A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers(Arthur Sullivan & Steven M. Sheffrin, 2003)
So, Business of Information is an organization engaged in the trade of INFORMATION to consumers.
Information Marketing Business