Business of Information (BOI). Week #1. Aturan Kelas. Ketidak hadiran maksimal 3x (BUKAN JATAH!!) Toleransi keterlambatan 15 menit. KOMPONEN PENILAIAN UTS : 30% UAS : 30% Tugas : 40% Bonus: 10% (Quiz, Partisipasi di Kelas). INTRODUCTION TO BUSINESS OF INFORMATION. What is INFORMATION ?.
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“Information is the currency of today’s world. Those who control information are the most powerful people on the planet – and the ones with the most bulging bank accounts”
(Matthew Lesko, Columnis at New York Times)
“Antonio from Helvetia Square Market” [Birchler: 76]
“A lot of information processing going on in market, but only the smaller part of it relates to prices; the larger part concens quality”
“Information is costly to produce but cheap to reproduce” (Shapiro and Varian, 1999)
BUSINESS of INFORMATION?
A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers(Arthur Sullivan & Steven M. Sheffrin, 2003)
So, Business of Information is an organization engaged in the trade of INFORMATION to consumers.
Information Marketing Business