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Business of Information (BOI). Week #1. Aturan Kelas. Ketidak hadiran maksimal 3x (BUKAN JATAH!!) Toleransi keterlambatan 15 menit. KOMPONEN PENILAIAN UTS : 30% UAS : 30% Tugas : 40% Bonus: 10% (Quiz, Partisipasi di Kelas). INTRODUCTION TO BUSINESS OF INFORMATION. What is INFORMATION ?.

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aturan kelas
Aturan Kelas
  • Ketidak hadiran maksimal 3x (BUKAN JATAH!!)
  • Toleransi keterlambatan 15 menit.


  • UTS : 30%
  • UAS : 30%
  • Tugas : 40%
  • Bonus: 10% (Quiz, Partisipasi di Kelas)
information is
Information is...
  • Data that has been processed to be a valuable form for the receiver and has real value that can be used in decision making, now and in the future. (Gordon B. Davis)
  • Informasi adalah pemberitahuan; kabar atau berita tentangsesuatu; (Kamus Besar Bahasa Indonesia)

Understanding principles

Understanding patterns

Understanding relations

“Information is the currency of today’s world. Those who control information are the most powerful people on the planet – and the ones with the most bulging bank accounts”

(Matthew Lesko, Columnis at New York Times)

value of information


  • Information as a guide to action/decision making; example: weather forecast
  • Information as an economic good; example: e-book, business report


  • Flood of information
  • Public knowledge for inappropriate person or case
short case
Short Case

“Antonio from Helvetia Square Market” [Birchler: 76]

  • Antonio is a successful vegetable and fruit seller on Helvetia square market in Zurich
  • Every morning at 4.30, Antonio and his father buy their supply for the day. By 6 a.m they have their stall ready for the first customers
  • Customers may search among stalls for the best price, and this has an impact on price setting policies.
  • But, Antonio rarely have to cut prices. Why?
short case cont
Short Case (cont.)
  • The first step is finding the right markup for each product. Local vs Import Product
  • Then, anticipating demand: knowing fruit season
  • Know what you sell!

“A lot of information processing going on in market, but only the smaller part of it relates to prices; the larger part concens quality”

production of information
  • Information can be extracted from nature, through:
    • Research
    • Search
    • Waiting
  • OR, can be bought or copied from others

“Information is costly to produce but cheap to reproduce” (Shapiro and Varian, 1999)

information is a public good
Information is a Public Good
  • Information can be under-produced because it shares the characteristics of public good:
    • The same piece of information can be used by more than one person
    • It is difficult to exclude others from obtaining a piece of information and from using it
  • Solution: PATENTING!!
  • Because of patenting, potential inventors compete to produce information  over-produced

What is



A business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers(Arthur Sullivan & Steven M. Sheffrin, 2003)

  • Business of Information  INFORMATION as goods

So, Business of Information is an organization engaged in the trade of INFORMATION to consumers.

driven factors of information business
  • Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases.
  • Internet and Information Technology make information exchange become easier and faster
  • Information industry encompasses products such as traditional books, audio programs, or DVDs, magazine, newsletters, ebooks, membership websites, teleseminars and webinars, telecoaching program, and seminars and conferences.
  • Other?
types of business information
  • News
  • Market Research
  • Credit and financial information
  • Company and executive profiles
  • Industry, country and economic analysis
  • IT research
forms of information products
  • Paper
    • Books, newsletters, manual/workbooks, etc.
  • Audio and Video
    • Recorded speeches or seminars, interview of experts on a specialized topic, etc.
  • Internet Products
    • Ebook, online-course, etc.
  • Combination Products
    • Computer software, trainer kits, etc.
i nformation b usiness value chain
Information Business “value chain”

Information Marketing Business



examples of information business
Examples of information Business
  • Bloombergs: providing highest quality data, news and analytics for financial and business.
  • Dow Jones Watch List: Used by eight of the ten largest, global financial institution.
  • Forrester: Forrester Research identifies and analyzes emerging trends in technology and their impact on business.
  • Reuters: Global financial research and information
  • SoftBase: Company and product profiles and reviews in the information technology industry.
advantages of information b usiness
Advantages of Information Business
  • Replaces manual labor by “multiplying yourself” and leveraging what you know
    • You are being paid for what you produce!
    • Trying multiply yourself by hiring employees to increase the amount of product you can sell
    • With an information business, you create product once, but you can sell it many times, over a period of several years, without having to do any additional work.
    • You can create information product from what you know, the secrets, the techniques, the things that you already know.
  • Buyers of your information products will buy more
    • People who buy your information products are much more likely to hire you to perform services, makes you an expert of it
    • Once you’ve gotten a customer, you’re going to be able to sell that customer many things in the future.
advantages of information b usiness1
Advantages of Information Business
  • Little or no interaction with buyers is possible
    • You can work from anywhere while selling your information products
  • Few staff members are required
    • You needn’t to pay employees to maintain customer database, ship products, and handle customers’ question
  • Only a small investment is needed to get started
    • It doesn’t require a lot of equipment.
    • Just leverage the information you already know
  • Large profit potential exists
    • This is a business that is completely scalable, you can make it as small or as large as you want.
diskusi kelompok
  • Setiap kelompok terdiri atas 4-5 orang (?)
  • Setiap kelompok diberikan satu copy artikel “Berbisnis Informasi Digital Melalui Internet” dan mendiskusikan:
    • Sebutkan tantangan dalam bisnis informasi digital
    • Informasi apa saja yang menurut Anda “layak jual” saat ini di Indonesia, sebutkan alasannya!