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Paid Advertising in Social Media Marketing

If you are a business looking to supercharge your brand awareness or grab more sales and revenue with social media marketing, you can contact Samskriti.

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Paid Advertising in Social Media Marketing

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  1. www.samskritisolutions.com +91 40 2340 2060 / 2061 Contact@samskritisolutions.com

  2. A Deep Dive Into Paid Advertising in Social Media Marketing • The users of social media channels are gradually increasing year on year, the organic reach in social media marketing is on the decline and has been so for more than a couple of years now. • According to our social media strategy team at Samskriti Business Solutions, today only 1 in 25 fans get to see social media posts on a company’s business page.

  3. A Deep Dive Into Paid Advertising in Social Media Marketing Benefits of Paid Advertising in Social Media: • Paid advertising in social media helps you target the right audience based on demographics like age, gender location and interests. • With the right strategy and budget, paid advertising supercharges your reach, brand awareness and makes conversions. However there is no one social media platform – Facebook, Instagram, Twitter, & LinkedIn, each has its set-up to help you run paid campaigns on social media platforms. • Are you looking to quickly dive down into these platforms and get going with your paid advertising? Then this blog is for you. With the help of our social media marketers, we condense everything you need to know about paid social media marketing into this quick blog to give a solid foundation as you dive down into social media marketing.

  4. A Deep Dive Into Paid Advertising in Social Media Marketing Principles of Paid Advertising in Social Media Marketing: Though there are many social media platforms with their dashboards, they follow a similar set of common principles which pillar their paid advertising campaigns. Objective: Every social media campaign starts with identifying the objective – the goal you wish to achieve with the campaign.Are you looking to improve awareness of your product/service or improve engagement with an audience who are already aware of your offering? For example, social media marketing objectives offered by Facebook are as follows: • Awareness – Brand awareness, reach • Engagement – Traffic, engagement, app installs, video views, lead generation, messages • Conversions: Conversions, sales, store traffic.

  5. A Deep Dive Into Paid Advertising in Social Media Marketing Ad Formats: Format is essentially how you present your content to the audience. Each platform has its ad format which is selected based on the demographics, interests, objectives of the campaigns. Here are ad formats offered by major social media platforms: • Facebook – Single image, carousel, single video, slide shows, in-video and collection ads. • Twitter – Text tweet, single image/multi-image tweets, GIF tweets, Twitter-promoted videos, website cards, Twitter app cards, direct message cards and conversion ads. • LinkedIn– Sponsored content, sponsored In Mail, Display ads (text and image)

  6. A Deep Dive Into Paid Advertising in Social Media Marketing Budgeting: The most important critical aspect of any social media marketing campaign is budgeting which determines all the costs associated with the marketing activities. There are two ways to go about budgeting in social media marketing: 1. Daily budget – One can set a predetermined budget for each ad set and soon as the budget is spent, the campaign stops. 2. Lifetime budget – A campaign can have a lifetime budget with a start and end date. The platform can spend the budget based on the results and goals you wish to achieve.

  7. A Deep Dive Into Paid Advertising in Social Media Marketing Social Media Marketing Strategy is the Key: Extracting greater value out of paid campaigns needs the right social media marketing strategies. Any business can run a paid campaign but making it profitable involves a perfect social media marketing strategy, and this is where our social media marketing experts at Samskriti Business Solutions can help. As a leading social media marketing company in Hyderabad, Samskriti Business Solutionshas been offering high ROI social media marketing services for helping small, medium and large businesses for more than 13 years now. If you are a business looking to supercharge your brand awareness or grab more sales and revenue with social media marketing, you can contact us here:https://www.samskritisolutions.com/

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