Accelerated Digital Marketing Program

1. Effective Digital Marketing Strategies for 2024

2. Introduction Introduction to to Digital Marketing Marketing Digital Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

3. The Digital Marketing The Digital Marketing Landscape Landscape The digital landscape is the total collection of hardware, software, and content that interact with digital advertising. Overview of key digital marketing channels (e.g. social media, email, SEO, PPC, content marketing) Changing consumer behaviors and expectations

4. Goal Goal- -Setting for Setting for Digital Marketing Digital Marketing Digital marketing goals and objectives are essentially the metrics that you will use to measure the success of your campaigns. They can include one or more of the following: Generate more leads. Improve your conversion rate. Increase your sales. SMART digital marketing objectives (specific, measurable, achievable, relevant, time-bound) Aligning digital strategies with overall business goals

5. Search Engine Optimization (SEO) SEO stands for 'Search Engine Optimization', which is the process of getting traffic from free, organic, editorial, or natural search results in search engines. On-page and off-page SEO tactics Keyword research and content optimization Measuring SEO performance

6. PAY PAY- -PER Advertising Advertising PER- -CLICK ( CLICK (PPC) PPC) PPC (Pay-Per-Click) stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. Google Ads and other PPC platforms Campaign structure, targeting, and bid strategies Tracking and optimizing PPC performance

7. Social Media Social Media Marketing Marketing Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. Selecting the right social channels for your business Content planning and engagement strategies Leveraging influencers and user- generated content

8. Email Marketing Email Marketing Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. Building an email list and segmentation strategies Crafting effective email campaigns Measuring email marketing metrics

9. Content Marketing Content Marketing Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. Developing a content strategy and editorial calendar Creating engaging and valuable content Content distribution and promotion

10. Video Marketing Video Marketing Video marketing describes the use of video content to promote or inform audiences about your brand and products. The rise of video content and its impact Video production best practices Utilizing platforms like YouTube and TikTok

11. Influencer Marketing Influencer Marketing Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Identifying and collaborating with relevant influencers Crafting influencer campaigns Measuring influencer marketing ROI

12. Mobile Marketing Mobile Marketing Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications. Optimizing for mobile devices and user experience Leveraging mobile-specific tactics (e.g. SMS, location- based marketing) Measuring mobile marketing performance

13. Data Data Analytics and Analytics and Measurement Measurement In data analysis, measurement is crucial for quantifying variables and ensuring that data is consistent, comparable, and reliable. Tracking and analyzing digital marketing metrics Utilizing tools like Google Analytics Making data-driven decisions

14. Omnichannel Omnichannel Integration Integration Omnichannel refers to an approach to sales, marketing, and customer support that aims to integrate all the brand's online and offline sales channels and provide customers with a seamless, consistent, and complementary shopping experience across all touchpoints. Aligning digital and traditional marketing efforts Providing a seamless customer experience Leveraging customer data across channels

15. Personalization Personalization and Targeting and Targeting targeted advertising is built by rules set in advance to speak to a select demographic, while a personalized experience adapts to an individual's actions in real time.

16. Thank you Thank you Submitted by Samiksha DICS innovatives