Digital Marketing training program - PowerPoint PPT Presentation

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Digital Marketing training program

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  1. DigitalMarketing–DetailedModule • Duration–3to4Months • (3MonthsPracticalTraining+1MonthLiveProjectTraining) • Pre-requisite:BasicKnowledgeofComputers&Internet • CourseHighlights: • HandsonPracticalsoneverymodule. • BestITIndutryGuideinNoida. • 100%JobOrientedPracticalTraining • WifiFacility • OnProjectorTrainingwithACClassrooms • FriendlyEnvironment • DesigningyourownadvancedLiveProject • AccomodationAvailable • Books+Dvd’s+ToolKit+TrainingCertificatefromHTLInfotechPrivateLimited(ISOCerifiedCompany) • Module1:SEARCHENGINEOPTIMIZATION(SEO) • Duration: 10Hours • (2Hours:Theory,6Hours:Practical,2Hours:Lab Practice) • WhatisOn-PageOptimization? • KeywordResearchwithGoogleKeywordPlanner. HowtoSelectaDomainName? • PageNaming{URLStructuring}andFolderNaming ImageNaming,ImageTitleandALTTagsCreation WhatareMetaTags • RedirectionTags HeadingsTags{H1toH6} • WhatisContentWriting? • SEOFriendlyContentWriting{Insertkeywordsincontent} AnchorText,LinkTitle • Robots.textfileuseandcreation HTMLSitemapcreation • XMLSiteMapCreation • Rortextsitemap • SiteTrackingTools(GoogleWebmasterTool,GoogleAnalyticsTool) • WhatisOFF-PageOptimization? • WhatareBacklinks? • WhyBacklinksareImportant? HowtoGetBacklinks? • DifferenceBetweenDo-Followand

  2. No-FollowBacklinks WhatisGooglePageRank? HowtoIncreasePageRank? SearchEngineSubmissions DirectorySubmissions ArticleWritingandsubmissions PressReleasewritingandsubmissions BlogPostingandcommentwriting Classifiedsposting ForumPosting BusinessListing SocialBookmarking SocialNetworking RSSFeeds SearchEngineAlgorithms Basics WhatisSearchEngine'sAlgorithms? HowAlgorithmsWorks? WhyaSearchEngineneedstoupdateitsAlgorithm? SearchEnginePenaltiesandRecoveries. WhyaSearchEnginepenalizesaWebsite? Advanced HowtooptimizeyoursiteforGoogleHummingbirdAlgorithm? WhatisGooglePandaAlgorithm? WhatisGooglePenguin? WhatisGoogleEMDUpdate? HowtosaveyoursitefromGooglePanda,PenguinandEMDUpdate? HowtorecoveryoursitefromPanda,PenguinandEMD? Module2:HOW TOCREATEAWEBSITEWITH WORDPRESS Duration: 10Hours (1Hours:Theory,5Hours:Practical,4Hours:Lab Practice) Choosingtherightdomainnameforyourwebsite Choosingahostingplatform InstallingWordPresswithin5minutes Choosingtherightfree/paidwordpressthemeforyourblog HowtosetupGoogleWebmastertoolsandGoogleanalyticsforyourblog 5PremiumPluginsyouneedforyourWordPressblog Module3:SEARCHENGINEMARKETING(SEM)

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