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Five Essential SEO Strategies to Enhance Your Website Performance

Discover five crucial takeaways for optimizing your website in 2012. This guide covers essential SEO basics including high-quality content creation, keyword targeting, and online marketing audits. Learn the importance of meta tags and how to enhance your online listings for better visibility. Improve your page speed and maximize leads through effective reputation management. Use various marketing channels to engage your audience and grow your online presence. Drive more traffic and sales by implementing these vital strategies for your business.

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Five Essential SEO Strategies to Enhance Your Website Performance

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  1. Search Engine Optimization 2012Five Take-aways to Optimize Your Website James Prickitt Precision Websites www.precision-websites.com james@precision-websites.com 508-644-8333

  2. Drive Leads and Sales • Checklist of SEO Basics • Do an Online Marketing Audit • What’s Hot in SEO • Optimize Your Online Listings • Get Fans to Help You • Use Many Channels & Formats

  3. Checklist of SEO Basics • High quality, Good content • No bugs, no Google problems • Target keywords • Content that matches up to the target keywords • Meta tags – Title and Description • Get more links • Keep adding content (blog) • Lead generation (contact form)

  4. Do an Online Marketing Audit • Google Analytics • Google Webmaster Tools • Websitegrader.com • Getlisted.org • DIYSEO.com • DudaMobile.com

  5. What’s Hot in SEO • Don’t over-optimize • Improve your Page Speed score • Freshness • Google + • Personalized search results • Local SEO

  6. Optimize Your Online Listings • Consistent info across all directories • Google Places page • Getlisted.org - free • UBL.org - Universal Business Listing - paid

  7. Get Fans to Help You - Engage • Get (good) ratings & manage (bad) reviews • Ask for testimonials for website, promotion • Respond to complainers • Ripoff Report, Pissed Consumer, Yelp, Trustlink • Reputation management • Google “my company” + “complaints” “review”

  8. Use Many Channels & Formats • Publish on a regular basis • Use the same content many ways • Cross-promote • Video sharing websites • Blog networks • Facebook • Twitter • Google + • News • Articles • Photos • Offers • Specials • Deals • Videos • Audio • Commercials • Press Releases

  9. Bonus: Conversion • Check that your forms are “working” • Upgrade your forms to give feedback • Set up Google Analytics tracking with Goals • Automate reports • Use offers to increase response • Evaluate Groupon • Your email marketing list

  10. Your To-Do List • Check out your current website for problems or things that need to be fixed • Update your listings • Check for bad reviews and solicit good ones • Make a schedule of content to create and publish

  11. Drive Leads and Sales with Online MarketingWebsite Design, Development, SEO & Reputation Management James Prickitt Precision Websites 508-644-8333 james@precision-websites.com www.precision-websites.com Cape Cod SEO Company

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