1 / 10

Space Adventures: A Galaxy of Marketing Strategies for a Sci-Fi Film

Dive into the ingenious marketing playbook for a groundbreaking science-fiction film by J. Warber. Discover how to achieve international support and profitable franchising while maximizing financial returns. Explore the intricate web of product positioning, from an animated TV series to action figures, all centered on the epic trilogy's vision. Unleash the power of the Space Adventures website, soundtrack, toys, clothing, and more to captivate audiences worldwide. Witness the evolution of movie merchandising through a comprehensive approach that spans internet presence, soundtrack distribution, and toy store partnerships. With a proven track record of successful film marketing, this strategy is poised to propel Space Adventures to astronomical success.

sally
Download Presentation

Space Adventures: A Galaxy of Marketing Strategies for a Sci-Fi Film

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MARKETING STRATEGYS FORSPACE ADVENTURES A SCIENCE-FICTION FILM BY J. WARBER June 15, 1998 CARSON BROWN

  2. Goals and Objectives • International Support/Recognition For The Film • Prophitable Franchising • Financial Returns

  3. Trilogy’s Vision • Widespread name recognition • An animated TV series following the release of the film • An expanding marketing and franchising department

  4. Positioning our Product • Internet Web Site Development • Release Of The Soundtrack To The Film • Toys And Stuffed Animals • Clothing And Hats • Restaurant Promotional Items • Saturday Morning Cartoon Series • Action Figures • Vitamin Shapes

  5. The Space Adventures Web Site • http://www.space.com • Latest news on the feature film • Ability to purchase Space Adventures paraphernalia • Profile of a character each month • Chat Channel for fans • Interactive games with the characters

  6. The Soundtrack • Targeted to a wider market • International availability • Use as a promotional item

  7. Toy’s and Doll’s • Merchandiser will create toys and dolls • Distribution • Large toy stores/chains • Houseware stores • Children’s apparel stores

  8. Clothing and Hats • Use as promotional items before release of film • Adult and Children’s sizes • Distribution • Large toy stores/chains • Houseware stores • Apparel stores (that sell similar merchandise)

  9. Summary • 30 years of marketing experience • Past record of successful film marketing • The Wave – grossed $35 million • Money Makes Us Move – grossed $75 million • Spaced Out – grossed $108 million

  10. Martin Luther King Jr. Religious leader Civil rights activist Author/poet Labor activist Minister Antiwar activist

More Related