AD:TECH EXCHANGE SERIES Analyzing Online Ad Exchanges Imran Khan, Managing Director, JP Morgan Research Dan Ballister, COO, TRAFFIQ, Inc.
AD:TECH EXCHANGE SERIES Cutting through the marketplace confusion • Dissimilar business models all using the term “exchange” • Continuous vs. Discrete • Significant M&A activity
AD:TECH EXCHANGE SERIES Why Exchanges? • Low sell-through of an expanding supply of inventory • The publisher quest for higher eCPM • Buyer demand for transparency, simplicity, and value • An industry moving at the speed of fax machines
AD:TECH EXCHANGE SERIES The Next $20 Billion • Transparency across an open marketplace • Buyer and Seller control • Predictability in deployment of budgets • Premium inventory “findability”
AD:TECH EXCHANGE SERIES Heard on the Streets • Forward looking— “disintermediation by exchanges” • Exchanges: commoditize, or increase value? • Managing sales channels and buyer expectations • The meaning of “Remnant” • Conduct your due diligence
AD:TECH EXCHANGE SERIES Thank You Dan Ballister TRAFFIQ™ The Internet Traffic Exchange 212.792.2294 Dballister@traffiq.com www.traffiq.com