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AD:TECH EXCHANGE SERIES Analyzing Online Ad Exchanges Imran Khan, Managing Director, JP Morgan Research Dan Ballister, COO, TRAFFIQ, Inc. AD:TECH EXCHANGE SERIES Cutting through the marketplace confusion Dissimilar business models all using the term “exchange” Continuous vs. Discrete

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ad tech exchange series
AD:TECH EXCHANGE SERIES

Analyzing Online Ad Exchanges

Imran Khan, Managing Director, JP Morgan Research

Dan Ballister, COO, TRAFFIQ, Inc.

ad tech exchange series2
AD:TECH EXCHANGE SERIES

Cutting through the marketplace confusion

  • Dissimilar business models all using the term “exchange”
  • Continuous vs. Discrete
  • Significant M&A activity
ad tech exchange series3
AD:TECH EXCHANGE SERIES

Why Exchanges?

  • Low sell-through of an expanding supply of inventory
  • The publisher quest for higher eCPM
  • Buyer demand for transparency, simplicity, and value
  • An industry moving at the speed of fax machines
ad tech exchange series4
AD:TECH EXCHANGE SERIES

The Next $20 Billion

  • Transparency across an open marketplace
  • Buyer and Seller control
  • Predictability in deployment of budgets
  • Premium inventory “findability”
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AD:TECH EXCHANGE SERIES

Heard on the Streets

  • Forward looking—

“disintermediation by exchanges”

  • Exchanges: commoditize, or increase value?
  • Managing sales channels and buyer expectations
  • The meaning of “Remnant”
  • Conduct your due diligence
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AD:TECH EXCHANGE SERIES

Thank You

Dan Ballister

TRAFFIQ™

The Internet Traffic Exchange

212.792.2294

Dballister@traffiq.com

www.traffiq.com